Sold by: ShareThis Inc
Deployed on AWS
This free sample contains Interest Scores for anonymized users with a high engagement and interest level in baking products in the last 30 days. Reach and target heavy bakers currently showing intent to purchase based on their online behavior and activities.
Overview
ShareThis collects real-time online behavioral data and signals from over 180 billion consumer interactions each year. Then use best-in-class data science to enable timely and actionable insights into the wants and needs of consumers. Accelerate growth in CPG with our global consumer interest data.
How ShareThis Interest Scores Work
ShareThis uses NLP and machine learning technologies to extract the contextual meaning of websites and their contents. We capture relevant intent signals associated with specific CPG product categories and calculate an interest score for every user in our network based on their engagement with these web pages. Scores above 1 represent higher than average interest. It identifies highly-engaged users within a category or users more inclined to consider and purchase products in that category.
This is an anonymized sample containing a subset of the ShareThis Interest Scores dataset for Consumer Packaged Goods.
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Dimensions summary
This listing uses a single pricing dimension: Product Access, measured in Units. It is offered at no cost, so there are no tiers, instance sizes, or usage add-ons to compare. Subscribing grants you access to the data product covering heavy bakers who show interest in related products. You pay nothing based on the number of Units. Because only one dimension exists, pricing does not scale across separate plans or configurations. This audience segment is built from real-time consumer interest and intent signals for use in programmatic targeting and activation.
Top-of-mind questions for buyers
A Unit represents subscriber access to the audience segment. It is not a per-record or per-user metric. Subscribing grants you entry to the data product covering heavy bakers interested in related products. Since the product is offered at no cost, the Unit count does not change what you pay.
The segment draws on real-time consumer interest and intent signals collected from a wide publisher network. Natural language processing maps web behavior to user intent. You can activate the audience programmatically across digital channels, including social, display, and connected TV.
No. The product uses a single Product Access dimension offered at no cost. There are no tiers, included amounts, or overage points that could trigger a cost change. Whether you activate the segment across one channel or many, the Unit-based access carries no charge.
www.sharethis.com
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
CPG_Baking_Sample | No historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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