Sold by: ITGÂ
Deployed on AWS
ITG is an extensive monetization solution for CTV/OTT streaming apps through client-side, in content ad units, delivering additional premium inventory beyond traditional ad breaks. ITG includes various out-of-the-box ad formats, including Squeeze-back, Split screen, Shoppable, Pause Ads, and Interactive Units, with customizable sizing, positioning, and animation options, for both live and VOD content.
Overview
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Split Screen Ad
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Shoppable Ad
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Squeeze Back Ad
ITG is an extensive monetization solution for CTV/OTT streaming apps through client-side, in-content ad units, delivering additional premium inventory beyond traditional ad breaks. ITG together with AWS Media Services allow OTTs, CTV apps, and digital media providers to easily deploy non-intrusive ad formats (overlays) rendered on the client-side for live squeeze-backs/frame ads, split-screen ads, ad overlays, shoppable ads, pause ads and more for both live and VOD content. ITG's client SDKs in concert with an Ad Decision Server (ADS), and AWS Elemental MediaTailor server-side ad insertion (SSAI) enable pass-through signaling to the player to render non-linear overlays. These advanced ad formats appear at the same time as the primary content, allowing continuity of viewership as opposed to existing pre-roll and mid-roll ad formats that take the viewer away from their content. Overlay advertising can be served across a range of devices, including those without native overlay ad support (based on the device's capability), such as Roku, Amazon FireTV, Apple TV, Samsung, LG, Hisense, Mobile and Web devices.
Highlights
- Easily deploy non-intrusive ad formats rendered on the client-side for squeeze-backs / frame ads, split-screen ads, ad overlays, shoppable ads, pause ads and more, for both live and VOD content.
- Flexible Customization & Smart targeting- Powerful editing suite providing advanced tool set for crafting engaging, high-performance customized ad units and creatives. Ad delivery is optimized through geo-targeting, audience personalization, scheduled timing, controlled frequency, and daily/hourly capping.
- Generating incremental revenue beyond traditional ad breaks, while allowing continuity of viewership.ITG advanced ad formats support a wide range of devices, including those without native overlay ad support, such as Roku, Amazon FireTV, Apple TV, Samsung, LG, Hisense, Mobile and Web devices.
Details
Sold by
Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Starter | Web Only, Up to 3,000,000 Monthly Impressions - Includes L-Bands and Banners, ITG's Ad Server, VOD Only | $3,250.00 |
Pro | Web and CTV, Up to 7,000,000 Monthly Impresssions - Includes L-Bands, Banners and Shoppable, ITG's Ad Server, VOD and Live | $6,500.00 |
Business | Web, CTV and Mobile, Up to 20,000,000 Monthly Impressions - Includes L-Bands, Banners, Double Box and Interactive, ITG's Ad Server, VOD and Live | $13,000.00 |
Enterprise | Web, CTV and Mobile, Up to 50,000,000 Monthly Impressions - Includes L-Bands, Banners, Double Box and Interactive, ITG's Ad Server, VOD and Live | $26,000.00 |
Vendor refund policy
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Delivery details
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Resources
Support
Vendor support
ITG provides 24/7 technical support via support@inthegame.io All clients also have access to personal support for training, testing and general feedback.
AWS infrastructure support
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