Sold by: ITG
Deployed on AWS
ITG is an extensive monetization solution for CTV/OTT streaming apps through client-side, in content ad units, delivering additional premium inventory beyond traditional ad breaks. ITG includes various out-of-the-box ad formats, including Squeeze-back, Split screen, Shoppable, Pause Ads, and Interactive Units, with customizable sizing, positioning, and animation options, for both live and VOD content.
Overview
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Split Screen Ad
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Shoppable Ad
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Squeeze Back Ad
ITG is an extensive monetization solution for CTV/OTT streaming apps through client-side, in-content ad units, delivering additional premium inventory beyond traditional ad breaks. ITG together with AWS Media Services allow OTTs, CTV apps, and digital media providers to easily deploy non-intrusive ad formats (overlays) rendered on the client-side for live squeeze-backs/frame ads, split-screen ads, ad overlays, shoppable ads, pause ads and more for both live and VOD content. ITG's client SDKs in concert with an Ad Decision Server (ADS), and AWS Elemental MediaTailor server-side ad insertion (SSAI) enable pass-through signaling to the player to render non-linear overlays. These advanced ad formats appear at the same time as the primary content, allowing continuity of viewership as opposed to existing pre-roll and mid-roll ad formats that take the viewer away from their content. Overlay advertising can be served across a range of devices, including those without native overlay ad support (based on the device's capability), such as Roku, Amazon FireTV, Apple TV, Samsung, LG, Hisense, Mobile and Web devices.
Highlights
- Easily deploy non-intrusive ad formats rendered on the client-side for squeeze-backs / frame ads, split-screen ads, ad overlays, shoppable ads, pause ads and more, for both live and VOD content.
- Flexible Customization & Smart targeting- Powerful editing suite providing advanced tool set for crafting engaging, high-performance customized ad units and creatives. Ad delivery is optimized through geo-targeting, audience personalization, scheduled timing, controlled frequency, and daily/hourly capping.
- Generating incremental revenue beyond traditional ad breaks, while allowing continuity of viewership.ITG advanced ad formats support a wide range of devices, including those without native overlay ad support, such as Roku, Amazon FireTV, Apple TV, Samsung, LG, Hisense, Mobile and Web devices.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/month |
|---|---|---|
Starter | Web Only, Up to 3,000,000 Monthly Impressions - Includes L-Bands and Banners, ITG's Ad Server, VOD Only | $3,250.00 |
Pro | Web and CTV, Up to 7,000,000 Monthly Impresssions - Includes L-Bands, Banners and Shoppable, ITG's Ad Server, VOD and Live | $6,500.00 |
Business | Web, CTV and Mobile, Up to 20,000,000 Monthly Impressions - Includes L-Bands, Banners, Double Box and Interactive, ITG's Ad Server, VOD and Live | $13,000.00 |
Enterprise | Web, CTV and Mobile, Up to 50,000,000 Monthly Impressions - Includes L-Bands, Banners, Double Box and Interactive, ITG's Ad Server, VOD and Live | $26,000.00 |
Dimensions summary
You choose from four contract tiers priced on monthly ad impressions and channel coverage. Starter covers web only with VOD delivery and up to 3,000,000 impressions. Pro adds CTV, live delivery, and shoppable units at up to 7,000,000 impressions. Business extends to mobile with Double Box and interactive formats at up to 20,000,000 impressions. Enterprise keeps the same format set and coverage while raising the impression cap to 50,000,000. As you move up, the impression ceiling, supported platforms, and included ad unit types expand. All tiers include ITG's Ad Server.
Top-of-mind questions for buyers
An impression is one ad unit rendered on screen during a viewer session. Each rendered unit — an L-Band, banner, Double Box, or interactive placement — counts individually. Impressions reset monthly and are counted across all covered platforms in your tier, whether web, CTV, or mobile.
Each tier sets a monthly impression ceiling — 3,000,000 for Starter up to 50,000,000 for Enterprise. The listing does not state automatic overage billing. If you expect to pass your cap regularly, you would move to a tier with a higher ceiling. Contact the vendor to confirm how overages are handled.
Platform coverage and ad formats also change by tier. Starter covers web and VOD only. Pro adds CTV, live delivery, and shoppable units. Business and Enterprise add mobile plus Double Box and interactive formats. So your device mix and desired ad types matter alongside impression volume.
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Support
Vendor support
ITG provides 24/7 technical support via support@inthegame.io All clients also have access to personal support for training, testing and general feedback.
AWS infrastructure support
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