Sold by: TransUnion
Deployed on AWS
AdAdvisor by TransUnion's Business data enables audience building around firm characteristics and financial activity, individuals who own the businesses, and individuals who are employed by the businesses. Audience groups include Employee Titles, Seniority, Annual Company Revenue, Financials, Firmographic (Location & Industry), Number of Employees, Small Business, Occupation, and Professional Groups.
Overview
AdAdvisor by TransUnion's Business data enables audience building around firm characteristics and financial activity, individuals who own the businesses, and individuals who are employed by the businesses. Audience groups include Employee Titles, Seniority, Annual Company Revenue, Financials, Firmographic (Location & Industry), Number of Employees, Small Business, Occupation, and Professional Groups.
Audience Groups
- Employee Titles
- Seniority
- Annual Company Revenue
- Financials
- Firmographic (Location & Industry)
- Number of Employees
- Small Business
- Occupation
- Professional Groups
Regulatory and Compliance Info
As a credit bureau, TransUnion is held to the highest levels of compliance as required by law. As such, we hold our organization and our partners to high standards of compliance in terms of data collection, audience creation, and distribution. As legal requirements may change or be added, such as those provided in health laws, state comprehensive privacy laws, AI laws, marketing laws, and more, we may make ongoing changes to our solutions, audiences, and attributes to help comply with our legal obligations.
TransUnion's identity graph maintained for TruAudience marketing solutions houses data permissioned for marketing use cases and is separate from TransUnion's credit data. TruAudience AdAdvisor audiences are sourced from a combination of public and private sources, self-reported data, and modeled data.
About AdAdvisor
Using the most authoritative consumer data available, TruAudience AdAdvisor enables you to reach 220 million US adults in more than 120 million households - over 98% of all households in the US. Built from TransUnion's identity assets, TruAudience AdAdvisor helps publishers and platforms serve audiences most predisposed to a brand, products, or service. With over 5,600 AdAdvisor audiences across 8 data categories, you can increase your yield and monetization rates with audience insights for the consumers connected to your properties. TruAudience AdAdvisor can help propel your audience definition beyond ZIP code, age, and gender - giving you information on consumer brand preferences, product affinities, and behavioral variables. And since we also work with many of the largest brands and agencies, you can transact on the same audience currency as your advertisers.
About TransUnion
TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® - and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.
For more information on pricing and audience availability, please reach out to AudienceHelp@TransUnion.com .
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Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $150,000.00 |
Dimensions summary
This listing uses a contract pricing model with a single dimension: Product Access (Units). You buy access to the product through this one dimension, billed by units under your agreed contract term. There are no separate tiers, instance sizes, or usage add-ons to choose from. Pricing scales with the number of units you commit to. The product supports marketing use cases such as audience targeting, identity resolution, and consumer insights. To confirm the unit quantity and contract length that fit your needs, work directly with the vendor.
Top-of-mind questions for buyers
The marketplace listing bills access through a single Product Access (Units) dimension, but it does not define what one unit maps to in concrete terms. The unit count and how it is measured depend on your agreed contract. Confirm the exact unit definition directly with the vendor before purchase.
Cost scales with the number of units you commit to under your contract. There are no separate tiers, instance sizes, or usage add-ons layered on top. To increase capacity, you adjust the committed unit quantity with the vendor. There is no automatic overage or threshold-based cost change built into this single dimension.
Product access supports marketing use cases such as audience targeting, identity resolution, and consumer and marketing insights. These capabilities help you build unified views of audiences, refine targeting, and understand consumer behaviors. All features fall under the single Product Access dimension; there are no separate feature-based charges to select.
www.transunion.com
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
TransUnion - Small Business - Complete Data Set | All historical revisions | All future revisions | Not included | Not included |
Similar products
TruAudience ElementOne is TransUnion's proprietary segmentation schema which analyzes authoritative data on customer demographics, attitudes and lifestyles, preferences and buying patterns, and interests and media patterns from millions of US residents and groups homogeneous clusters of US households into highly predictive and actionable customer segments.
With AdAdvisor by TransUnion's Home Ownership audiences, you can harness the power of TransUnion's matching capabilities to build audiences focused on characteristics of a property and the individuals and households who reside within it. Audience groups include Home Ownership, Length of Residence, Purchase Price, Equity, Mortgage Amount, Mortgage Type, Property Type, Property Size, Home Year Built, Property Value, Home Loans, Potential First Time Home Buyer, Renter, and Property Characteristics.
AdAdvisor by TransUnion's advantage in demographic data centers on our ability to resolve a persistent view of individuals over time, and we endeavor for our age and gender data to be comprehensive and stable. TruAudience AdAdvisor Demographics are divided into Household and Individual level audiences. Individual audience groups include Age, Education, Gender, Marital Status, and Military Status. Household audience groups include Employment Status, Household Composition, and Household Income.
AdAdvisor by TransUnion's Customizable Data Set lets you select the attributes or audiences more relevant to your business and receive it at the precision level and cadence of your choosing. Robust data categories include Automotive, Business, Consumer Finance, Demographics, ElementOne Segments, Geographic, Home Ownership & Property, and Propensity & Interests.