Sold by: Data Axle
Deployed on AWS
Unlock valuable insights about an individual, their interests, members of their household, and more
Overview
Data Axle’s Consumer Database compiles information from over 90 sources, including telco feeds, real estate data, and voter registration lists, among others. The database covers all active consumers in the US at individual, household, and neighborhood levels, with 272M+ individuals and 162M families. The data is updated monthly and available offline, online, and through API. It includes extensive demographics, interests, and contact information, making it suitable for various marketing purposes.
Use Cases
Here are just a few ways that you can leverage Data Axle’s Consumer Database
Targeting
- Use desired demographic criteria to identify a list of consumers
- Create an account list of individuals to onboard and target for lead generation, cross-selling, up-selling, and reducing churn
- Target individuals with a higher likelihood of exhibiting specific behaviors, belonging to certain socioeconomic statuses, having particular interests and hobbies, or frequently purchasing specific products.
Enrichment
- Improve the effectiveness of your outreach by adding more demographic elements to your existing customer list, enabling you to customize your messaging to align with their interests.
- Validate first-party data, remove duplicates, and update outdated information for clean and accurate data
Intelligence
- Enhance audience segmentations, models, etc. using lifestyle, interests, and behavioral information
- Target customers when they have a higher intent to purchase
- Use data for reference purposes, such as finding relatives for family tree research.
Product Integration
- Feed data into your products
- Feed downstream applications
Firmographic Enhancement
- Add business information to your consumer file - Data Axle is the only company that compiles both consumer and business databases at scale
Data Quality
We understand the importance of reliable and accurate data for your business's growth. That's why Data Axle invests over $20 million annually and employs more than 300 full-time researchers to ensure that our records are up-to-date and accurate.
The Consumer Database undergoes monthly audits by the Quality Assurance team before release to customers. Any data elements that vary by 5% or more from the previous month are analyzed for appropriateness.
Data Axle periodically hires a third party to audit a representative sample of the database for accuracy, and the third party sets the criteria for the sample data. Data Axle complies with data protection laws by processing data through multiple DMA privacy sources, including the Do Not Mail, Do Not Call, and CAN-SPAM lists, as well as proprietary deceased suppression files and self-reported consumer email opt-outs. The process is automated through the OnePass system and can be configured to meet client-specific business rules. The privacy standards are audited by a dedicated quality assurance team.
*See our Business Data and B2C Link listings for more information
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This listing uses a single pricing dimension: Product Access (Units). It grants subscribers access to the consumer data product at no cost. There are no tiers, instance sizes, or usage add-ons to choose from. You gain access to consumer data covering demographic, psychographic, behavioral, transactional, and life-event attributes across U.S. and Canadian consumers. Because the model is free, pricing does not scale with volume or usage under this dimension. All access is granted through the one unit-based dimension shown in the table.
Top-of-mind questions for buyers
It grants subscriber access to the consumer data product. You reach demographic, psychographic, behavioral, transactional, and life-event attributes on consumers across the U.S. and Canada. Each consumer record can carry 300 or more attributes. The single unit-based dimension controls access at no cost under this listing.
No. This listing is free, so cost does not scale with the volume of records, attributes, or segments you access. The single Product Access (Units) dimension does not meter usage. There are no overage points or tier boundaries that would trigger a charge under this dimension.
Data Axle supports delivery through APIs into your applications, transfer to your chosen cloud environment, and activation within public digital marketplaces such as data management and demand-side platforms. You can build standard or custom audiences and integrate records into marketing and analytics tools.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
CONSUMER | Last 1 revisions | All future revisions | Not included | Not included |
Resources
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