Sold by: PlaceIQ Inc.
Deployed on AWS
Daily Foot Traffic is a data set containing daily visitation counts to individual points of interests (POI). The data set includes the brand, its latitude and longitude, the number of visits seen per day. This data set is available for over 650 brands spanning retail, dining, travel and entertainment, auto dealerships, and more. Daily Foot Traffic can be used to understand traffic health and trends, measure market share, and identify competitive gaps and opportunities.
Overview
PlaceIQ’s Daily Foot Traffic is a data set containing daily visitation counts to individual points of interests (POI). The data set includes the brand, its latitude and longitude, the number of visits seen per day, and the date of the visit. The data being provided is anonymized and cannot be used to re-identify individuals. This data set is available for over 650 brands spanning national and regional retailers, dining establishments, travel and entertainment destinations, auto dealerships, and more. Daily Foot Traffic can be used to understand traffic health and trends, measure market share, and identify competitive gaps and opportunities.
Leading brands, agencies, and consultancies use PlaceIQ’s trusted data products to glean insights that drive intelligent marketing and successful business outcomes. With nearly a decade of experience, PlaceIQ’s platform is built to process the complexities of pairing movement data with mapping data, and deliver usable insights that reveal real-world behaviors. That means identifying fraudulent devices, removing incorrect places, accounting for multiple visits, making sense of dwells, and more.
PlaceIQ has a multi-source approach to data, selected with an intense data evaluation criteria, allowing for the most diverse set - tested and validated by third parties. Our guiding philosophy of Privacy by Design ensures that the data we use is, and will continue to be, in compliance with the highest standards of consumer respect and privacy in the market. For more information on this, or other, PlaceIQ data products that are available for licensing, please reach out to our team at awsdata@placeiq.com .
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $60,000.00 |
Dimensions summary
This listing uses a single contract-based dimension called Product Access (Units). You buy access to the foot traffic dataset for a set term, rather than paying by usage or by the hour. Pricing scales with the number of units you commit to under the contract. There are no separate tiers, instance sizes, or usage add-ons to choose from. The dataset covers store visitation and foot traffic patterns, with granularity and complexity variations available to match your needs. Contact the vendor to size the unit quantity for your intended use.
Top-of-mind questions for buyers
A unit is a measure of access to the foot traffic dataset under your contract. The exact scope of each unit depends on the data granularity and complexity you select. Contact the vendor to confirm how units map to your intended dataset coverage and use case.
Pricing scales with the number of units you commit to under the contract. Granularity and complexity variations are available to match your needs. Selecting broader coverage or finer detail generally means committing to more units. There is no automatic usage-based overage, so any change is arranged with the vendor.
You buy access through a contract, not by hourly or metered usage. You commit to a set number of units for the term. The fee is fixed by that commitment rather than fluctuating with how much data you query or download during the period.
www.placeiq.com
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Vendor refund policy
This product does not have a defined refund. Please reach out to your PlaceIQ customer success manager for more information.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
test | All historical revisions | All future revisions | Not included | Not included |
Resources
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Daily Foot Traffic is a data set containing daily visitation counts to individual points of interests (POI). The data set includes the brand, its latitude and longitude, the number of visits seen per day. This data set is available for over 650 brands spanning retail, dining, travel and entertainment, auto dealerships, and more. Daily Foot Traffic can be used to understand traffic health and trends, measure market share, and identify competitive gaps and opportunities.
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