Sold by: Acxiom
Deployed on AWS
South Africa Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across South Africa. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
Overview
Overview
South Africa Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, South Africa Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 42 categories organized into 9 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables relate to adult age, internet access, household size, marital status, presence of children, education level, and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
South Africa Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level of ‘small area’ in South Africa.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the small area level, representing no fewer than 100 individuals per geography aggregated. File contains data for 84,907 small areas.
Formats
This product is delivered as a database file (.dbf) with associated map files.
Update Frequency
Segmentation data files are updated annually.
Permitted Uses
See Acxiom’s Data Use Agreement.
Details
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Features and programs
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $12,350.00 |
Dimensions summary
This listing uses a single contract-based dimension called Product Access (Units). You buy access to the consumer segmentation data for South Africa at the small-area level. Pricing follows one purchase unit rather than tiers or instance sizes. You subscribe to gain access, and the number of units you buy determines your entitlement. There are no separate usage add-ons or scaling levels in this listing. Terms and quantity are set through the contract you agree to on AWS Marketplace.
Top-of-mind questions for buyers
One unit grants your subscription access to the small-area consumer segmentation data set for South Africa. It defines your entitlement to use the data, rather than measuring rows, records, or query volume. The number of units you buy sets your access level under the contract you agree to.
This listing uses one contract-based access dimension without usage tiers or overage charges. Your entitlement is set by the units you purchase upfront. Nothing meters up automatically as you query or activate the data. To change your entitlement, you adjust the contract terms rather than triggering a usage-based increase.
You get segmentation intelligence describing consumers at a small-area level in South Africa. This supports audience planning, targeting, and personalization built from demographic and household signals. The access covers the segmentation data set itself; separate audiences, activation platforms, or other data packages are not part of this single dimension.
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Vendor refund policy
This product is not refundable.
Legal
Vendor terms and conditions
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Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
South Africa Consumer Segmentation - Small Area | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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South Africa Consumer Segmentation provides a powerful set of consumer classification systems that assess the socio-economic and geodemographic portraits of neighborhoods across South Africa. It consists of analysis variables and two segmentation systems including international and market optimized categories. The data is based on census, government and commercial data.
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