Sold by: Merkle DACH
Merkle’s Server-Side Tracking Toolkit is a modular solution designed to help companies transition from client-side to server-side tracking, especially in light of the upcoming phase-out of third-party cookies by major browsers. This shift is critical as it impacts data collection, personalized content, ad delivery, and marketing performance measurement.
Overview
Merkle's Server-Side Tracking Toolkit provides a modular, cost-effective solution for transitioning to server-side data tracking, essential as Chrome and other browsers put further scrutiny on third-party cookies. This shift disrupts traditional web tracking, but Merkle’s toolkit offers a powerful alternative, allowing companies to maintain control over customer data while enhancing privacy and security.
The toolkit supports real-time data streaming and event tracking, enabling precise, privacy-first data collection at the customer level. Built on open-source technology, it avoids costly licensing fees, integrates seamlessly with existing systems, and offers AWS deployment options for fast and secure implementation. With minimal impact on website performance, Merkle’s toolkit delivers faster deployment timelines and reduced maintenance complexity.
Two versions are available:
SSTT Without Streaming: Standard server-side tracking for enhanced data accuracy, privacy, and performance.
SSTT With Streaming: Adds real-time data streaming for immediate insights, ideal for companies needing real-time analytics.
Merkle’s toolkit is designed to future-proof data tracking and empower businesses with comprehensive, customizable, and scalable analytics.
For more information or support, reach out to product_datasolutions_dach@merkle.com
Highlights
- Merkle’s toolkit enables controlled, privacy-first data collection without third-party cookies for effective analytics and marketing.
- Open-source and license-free, the toolkit is modular and scalable, integrating easily with existing systems.
- It offers real-time tracking and analysis via AWS, with a streaming module for accurate data collection. For more information or support, reach out to product_datasolutions_dach@merkle.com
Details
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Deployed on AWS
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Got questions? We've got answers! Connect at product_datasolutions_dach@merkle.com for details and support.