Sold by: Adstra Marketing Data
Deployed on AWS
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers.
Overview
Household Informed Audience - US
Household Informed Audience Provides Marketers with Consumers That Value Comparison Shopping
Overview
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Household Informed Audience consumers rely on input from their family when making product decisions or selecting service companies. They seek American-made products when available, don’t mind generic or store brands and always** comparison shop for value**. They rely heavily on their mobile device to stay connected and as an access source for the internet but worry about the expense of add-on features. They enjoy quality television programming and radio personalities for pure entertainment. They are **“headline only” **readers of sports and classifieds in the daily newspaper – whether in print or online. Active with their career, they are also involved with their children’s activities, pets, and their church. They work most weekends and long for anything that provides more free time.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Household Informed Audience against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation version is available – requires additional license
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution version available – requires additional audience
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $1,000.00 |
Dimensions summary
This listing uses a single pricing dimension. You buy Product Access measured in Units, which grants subscribers access to the household audience data product. Pricing scales with the number of Units you purchase under your contract. There are no separate tiers, instance sizes, or add-on dimensions to compare. You select the Unit quantity that fits your needs, and billing follows the contract term set for the listing.
Top-of-mind questions for buyers
One Unit grants subscribers access to the household audience data product. Units are the metric that controls how much access you buy under your contract. You choose the Unit quantity that matches your needs. There are no separate seat, device, or record dimensions to track alongside it.
You get access to person- and household-level audience data covering U.S. individuals. This includes demographics, interest and lifestyle segments, purchase history, and household-level attributes. The data is built on deterministic, one-to-one matched records and refreshed through ongoing updates and data hygiene.
Cost scales with the number of Units you purchase. To access more, you add Units under your contract. There are no usage overage charges or tier boundaries described. You select the Unit quantity upfront, so your commitment reflects the access level you choose.
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Vendor refund policy
No refunds. Please utilize trial version.
Legal
Vendor terms and conditions
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment F | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers
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