Overview
Overview
The publishing industry has undergone rapid transformation. Audiences are more fragmented, subscriptions are digital, and advertisers demand performance. Publishers must now harness technology to orchestrate personalized content, grow first-party data, and optimize revenue streams across platforms.
Zimetrics provides a full-stack solution suite tailored for publishers—combining content intelligence, data strategy, and AdTech modernization, backed by AWS’s scalable ecosystem. From CMS enrichment to yield optimization and private marketplace setup, we help you monetize attention and deepen engagement.
Key Activities
- Digital Ecosystem Assessment: Evaluate CMS, content delivery workflows, audience data architecture, and monetization platforms using AWS CloudWatch, Amazon CloudFront, and AWS Glue
- Audience & Content Intelligence
- Implement content taxonomy, tagging, and personalization engines using Amazon Personalize, Amazon OpenSearch Service, and Amazon Comprehend
- Build recommendation systems and contextual ad slots using Amazon SageMaker
- Subscription & Loyalty Enablement
- Architect subscription flows and rewards systems via Amazon Cognito, Amazon API Gateway, and AWS Amplify
- Enable secure, GDPR/CCPA-compliant consent management using AWS IAM, Amazon Macie, and encryption via AWS KMS
- Ad Monetization & Revenue Optimization
- Enhance programmatic revenue through data-driven yield management and private marketplace design
- Integrate with SSPs/DMPs and build custom dashboards using Amazon QuickSight and Amazon Redshift
Deliverables
- Content & Reader Engagement Toolkit:
- Personalized recommendation engine
- Improved content tagging and contextual delivery
- Audience Monetization Framework:
- Roadmap for private marketplace setup and audience segmentation
- Analytics dashboard for revenue tracking and insights
- Subscription & Loyalty Framework:
- Design blueprints and MVPs for growing direct reader relationships
- Strategic Roadmap & Pilot Plan:
- 360° view of tech maturity, data readiness, and monetization opportunities
- Actionable roadmap and PoC plan tailored to publisher goals
Highlights
- Trusted partner to global media and publishing firms, with proven expertise in data-driven and programmatic growth strategies
- Modular, AWS-native framework enabling scalable, compliant, and privacy-first transformation
- Integrated approach across editorial, marketing, and technology, with fast-start assessments and flexible execution paths
Details
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Pricing
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Support
Vendor support
Zimetrics offers end-to-end engagement support and technical services:
- Assessment & Workshops: Collaborative sessions with editorial, marketing, and IT teams
- Implementation Acceleration: Support for MVP deployment or feature rollouts on AWS
- SLA-Based Service Tiers: Structured support models with issue tracking and escalation
- Ongoing Enablement: Training, documentation, and internal capability building
How to reach us:
Email: biz@zimetrics.com