This post-pandemic Propensity Model determines the probability that a US adult is Planning to Invest in Bonds. Lift over Random 2.17. This post-pandemic Propensity model is one of a series of consumer classification models based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study. Survey data was collected 9 months after the National Covid-19 Coronavirus Emergency was declared, capturing consumer behavior changes and preferences. The survey is anonymous. Zero PII. CCPA and HIPAA Compliant.
Highlights
Enhances digital and offline targeting by identifying an individual’s probability to engage in a specific behavior. Model is based on data from over 17,000 US adults surveyed in 2021 from Prosper's US Media Behaviors & Influence study.
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You pay based on usage, with no upfront commitment. Five dimensions bill by host hour for batch inference on different instance sizes. These run the bond propensity model through Amazon SageMaker Batch Transform. Instance choices range from smaller m4.xlarge and m4.2xlarge types to larger m5.12xlarge and m5.24xlarge types. Cost scales with the instance size you pick and the hours it runs. A sixth dimension bills per inference request instead of by host hour. This request-based option charges by the volume of predictions you generate rather than compute time.
Top-of-mind questions for buyers
What does one host hour cover for the batch inference dimensions?
One host hour is one hour that a chosen instance type runs your batch inference job. Batch mode processes a set of records at once through Amazon SageMaker Batch Transform. Larger instances offer more compute per hour. You pay for each hour the instance runs until the job finishes.
How do the host-hour charges and the per-request charge combine on my bill?
The five host-hour dimensions and the request-based dimension bill independently. Host-hour charges depend on which instance you run and how many hours it runs. The request dimension charges by the number of predictions generated. You pay only for the pricing method tied to how you run the model.
Am I charged when the batch instance is not actively running a job?
Host-hour charges apply while the chosen instance runs your batch inference job. Once the job finishes and the instance stops, software host-hour charges stop accruing. Batch Transform runs the instance only for the duration of the job, so you are not billed for idle standby time under this metric.
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An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Real-time inference
Deploy the model as an API endpoint for your applications. When you send data to the endpoint, SageMaker processes it and returns results by API response. The endpoint runs continuously until you delete it. You're billed for software and SageMaker infrastructure costs while the endpoint runs. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Deploy models for real-time inference .
Batch transform
Deploy the model to process batches of data stored in Amazon Simple Storage Service (Amazon S3). SageMaker runs the job, processes your data, and returns results to Amazon S3. When complete, SageMaker stops the model. You're billed for software and SageMaker infrastructure costs only during the batch job. Duration depends on your model, instance type, and dataset size. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Batch transform for inference with Amazon SageMaker AI .
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Sample notebooks
Inputs
Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
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