Breakaway Cloud - Amazon Quick for Marketing

Breakaway Cloud’s Amazon Quick for Marketing helps marketing agencies, communications teams, destination marketing organizations, and growth teams collect, analyze, and act on marketing performance data from one secure AWS-native analytics environment.

Built on Amazon Quick and backed by Amazon S3, AWS Lambda, AWS Glue, Lake Formation, EventBridge, CloudWatch, and other AWS services, this accelerator delivers a turnkey analytics environment that connects marketing and engagement data into a unified, interactive view.

Marketing teams often rely on fragmented platform dashboards, manual exports, spreadsheet workflows, and third-party SaaS reporting tools to understand campaign performance. Breakaway Cloud designed this solution to help teams consolidate multi-source marketing data, reduce reporting time, improve data ownership, and build a scalable foundation for AI-assisted marketing intelligence.

With Breakaway Cloud’s Amazon Quick for Marketing, teams gain visibility across campaigns, audiences, channels, websites, CRMs, media platforms, and engagement sources. The solution can support use cases such as campaign performance reporting, audience segmentation, seasonal campaign planning, marketing attribution analysis, cost and impact research, ad creative testing, and executive reporting.

As marketing teams explore AI, this accelerator creates a governed foundation for next-generation intelligence, including AI-assisted research, campaign planning agents, ad copy and design A/B testing, performance summaries, automated reporting, and deeper analysis that goes beyond surface-level metrics to help teams understand what is actually driving outcomes.

The solution includes pre-built AWS components and best-practice configurations:

• Automated Ingestion: AWS Glue pipelines for marketing, advertising, CRM, website, campaign, and engagement data sources.

• Secure Storage: Amazon S3 and Lake Formation for structured, governed marketing data lakes.

• Interactive Analytics: Amazon Quick dashboards that visualize performance across campaigns, audiences, channels, and platforms.

• Automation & Monitoring: EventBridge scheduling, CloudWatch alerts, and validation logic for consistent, high-quality data.

Quick Services:

• Agents: Custom agents designed with natural language to help users explore approved marketing dashboards, data sets, and campaign knowledge.

• Spaces: Provide agents access to approved data sources without unnecessary data movement by linking spaces with dashboards, knowledge bases, vector stores, and more.

• Flows: Design step-by-step evaluations and processes, allow direct input from users, and connect to integrated technologies like Slack, Teams, Salesforce, HubSpot, and marketing platforms.

• Research: Deep research across dashboards, data sets, and internal documents to develop campaign plans, identify trends, and summarize findings with citations to internal sources.

• Quick Automate: Automate end-to-end marketing and reporting processes with the assistance of AI. Build, deploy, and manage automations in one place.