This dataset contains useful metrics describing business and transit density for Zip+4's in the United States.
Use Cases
At Speedeon, we use these variables frequently as features in predictive models, especially when the degree of urbanization is likely to be important. Since these attributes are continuous variables, they offer more information than simply describing a location as "urban", "suburban", or "rural". The variables may also be used in exploratory analysis of customer data. Knowing this information can help tailor messages to customers, especially when appended to other known attributes from your database.
Metadata Description
Update Frequency Infrequently since the source data is slowly changing
Data Source(s)
Bureau of Transportation Statistics
Yellow-pages business data
Layout
ZIP5 - Five-digit postal code
ZIP4 - Four-digit extension to postal code
LAT - Latitude of Zip+4. Measured at center point.
LNG - Longitude of Zip+4. Measured at center point.
URBANIZATION_SCORE - Metric describing the walkability of the area around the Zip+4.
TRANSIT_SCORE - Metric describing the accessibility of public transportation based on the distance to nearby transit stops.
Data Access & Subscription Overview
You can choose to subscribe to the Speedeon Data Urbanization score for predictive modeling or analysis via the following methods.
Access via Amazon Data Exchange
This is the most popular way of consuming our data. We will share access to all of our data with you via S3 / Amazon Data Exchange.
Pricing Options
6 Months - $7K
12 Months - $10k
Sample Data & Getting Started
Please just let us know if you are interested in learning more about our data set. We are happy to set up a call to walk you through everything here as well as put together some relevant sample data for you and your team to review.
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Top-of-mind questions for buyers
What does the Urbanization Score data product actually provide?
It scores individuals or households based on how urban their location is. This data comes from Speedeon's marketing database, which tracks over 200 million individuals and 110 million households. You can use the score to segment audiences and target marketing campaigns more precisely.
How is this billed — do I pay per use or commit upfront?
You commit upfront under a contract for a set quantity of units. This is not pay-as-you-go and does not meter hourly usage. You pay for the committed units regardless of how often you query or activate the scored data during the term. Contact the vendor to confirm the unit definition.
What counts as one billable unit for this data product?
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