HollaEx is an open-source exchange software kit that allows anyone to start a crypto business.
The kit includes a coin and market creation system, as well as popular features found on your typical crypto exchange, such as price charts, orderbooks, and trading.
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The HollaEx Kit software is free to use. You pay only for the AWS EC2 instance you choose to run it on, billed hourly. Each dimension represents a different EC2 instance type across the M-series and T-series families, spanning sizes from large through metal configurations. Pricing scales with the compute, memory, and networking capacity of the instance you select. Larger instances handle more registered users and trading activity. You pick the instance size that fits your exchange workload, then run the open-source software on top of it at no software charge.
Top-of-mind questions for buyers
What does one billing unit represent for each dimension?
Each dimension bills per hour of a running AWS EC2 instance. One unit equals one hour that your chosen instance type stays powered on. The software itself carries no charge, so you pay only for the compute you run. Instance families differ in CPU, memory, and networking capacity.
Am I charged when my EC2 instance is stopped or powered off?
The software charge meters running instance-hours only. A fully stopped instance stops accruing hourly software charges. Underlying AWS storage attached to a stopped instance may still incur separate AWS fees. Restarting the instance resumes the hourly meter automatically.
How do I choose the right instance size for my exchange?
Larger instances offer more CPU, memory, and networking, supporting more registered users and trading activity. Smaller sizes suit testing or low-volume exchanges. You can start on one instance type and move to another as your user base and trading load grow.
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An AMI is a virtual image that provides the information required to launch an instance. Amazon EC2 (Elastic Compute Cloud) instances are virtual servers on which you can run your applications and workloads, offering varying combinations of CPU, memory, storage, and networking resources. You can launch as many instances from as many different AMIs as you need.
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HollaEx Kit is so far the easiest Exchange-As-A-Service (If that’s a word) software I’ve ever tried. It was super straightforward to sign up and launch it out on my Amazon Virtual Machine. It provides a nice command line program that doesn’t require you to be a rocket scientist.. all I needed to do was type a few commands by following the docs and that was it. Now I have my own fully functional exchange without a line of coding. Which is epic ngl.
What do you dislike about the product?
Since I’m not the most tech-savvy person, dealing with something like an email setup (SMTP) was pretty complicated. It is an essential part of the exchange functionality so I didn’t have any other choice but just bumping my head into it (users should get the emails to verify their account on sign up). I was able to figure out how it works so everything is good now, but I wish there was an easier way to make it work. I heard that their cloud-hosted version of HollaEx Kit has some sort of built-in email feature, so that might be a solution for those ones who really don’t want to suffer from the headache.
What problems is the product solving and how is that benefiting you?
I always wanted to run and own my cryptocurrency exchange years ago but didn’t know where to start since I can’t build everything on my own… HollaEx Kit is a perfect solution for that. I respect the team’s work and hope they can take it to the next level.
Guillaume M.
Amazing open source exchange toolkit
Reviewed on Nov 08, 2023
Review provided by G2
What do you like best about the product?
As founder of a trading strategy automation software, I highly appreciate the user-friendly HollaEx API that is compatible with most crypto-exchange libraries. Additionally, the constant availability and support from the HollaEx team during our interactions is a real game changer.
What do you dislike about the product?
It's not exactly a proper dislike but more of a feature that I think is missing. I would like to be able to trade future contracts on HollaEx. A significant number of our clients trade futures and the ability to perform such trades on HollaEx-powered exchanges would be a substential improvement.
What problems is the product solving and how is that benefiting you?
HollaEx is allowing exchange operators not to worry about the compatibility of their exchange with most tools, including trading robots such as OctoBot, as those are already compatible thanks to the HollaEx tech.
Daniel M.
Whiteglove solution to setting up your own exchange, clients love it!
Reviewed on Oct 05, 2023
Review provided by G2
What do you like best about the product?
We've been often helping clients set up their own exchanges using HollaEx, and it's always been a breeze. Fast, efficient, and pretty much plug-and-play. Only takes us a few hours and a bit of back and forth with our clients to get things up and running, while if you were to do it from scratch... it'd take months and significantly more capital, making it unaffordable to any start-up that hasn't had a round just yet.
Support is always top notch, not that it's needed often. Hearing of new features inbound too, so excited for what's next.
What do you dislike about the product?
Few weeks back I'd have wanted to see more pairs trading pairs listed on the main exchange, but tons have been added lately, so super excited about that.
What problems is the product solving and how is that benefiting you?
You can set up your own exchange and forgo the complicated process of listing on an existing CEX. All the extra features and add-ons take you to a place where given great branding, your whitelabel CEX is equal, if not superior to non-whitelabel leading provider.
Pratyush K.
Best in Class (Ease of Access) Crypto Exchange Kit.
Reviewed on Sep 09, 2023
Review provided by G2
What do you like best about the product?
The ease of access for non-tech. savy users. Hollaex provides a user-friendly dashboard with a modern design, making it relatively intuitive for non-tech users to navigate and use. Additionally, at the same time, the platform allows for branding and customization, making it possible for the users to build thier exchange as per their liking.
What do you dislike about the product?
Would love to have more trading options other than spot trading in future.
What problems is the product solving and how is that benefiting you?
The thought of setting up cytpto exchanges itself sounds complex. HollaEx steps in here so that anyone willing to start an exchange, can do it as easily and as frictionless as possible.
Luke F.
Overall a good product which could be better if it had futures and margin trading functionality
Reviewed on Sep 06, 2023
Review provided by G2
What do you like best about the product?
HollaEx has most of the features that you'd expect to see in a crypto exchange, from the order book to crypto wallets that support a lot of the main cryptocurrencies.
The security is also quite reassuring for buying and selling because it has 2FA using Google Authenticator with a second layer of additional security on top as the software will "email you" for confirmation with a passcode for doing a buy or sell order.
What do you dislike about the product?
The software does not have margin or futures trading, which would be helpful features to have because most exchanges are in high demand for margin trading.
It has basic UI customization options, but to make any additional changes requires a pretty skilled developer, as any code changes made directly impacts the user-interface.
What problems is the product solving and how is that benefiting you?
The software made it easy for me to test our business idea of starting my own crypto exchange and also to experiment with my business idea by reviewing the open-source code, but also launching a crypto exchange and using their live crypto exchange to see all of the inner workings of a crypto exchange.
The product also has an API key for CryptoTaxCalcuator, which is a massive help as it allows users to sync up their crypto wallets using API keys to CryptoTaxCalcuator, which helps to automate crypto tax partially — and, for anyone in the crypto space, tax is quite a bit of a headache to do.