Sold by: Adstra Marketing Data
Deployed on AWS
Specialty Shoppers favor shopping with specialty retailers for specific products, including seasonal items, sporting goods and craft items. Specialty Shoppers are heavy online shoppers and are motivated by Free Shipping.
Overview
Specialty Shoppers - US
Specialty Shoppers Provides Marketers with Consumers That Value Shopping for Specialty Brands and Value Online Convenience
Overview
Specialty Shoppers favor shopping with specialty retailers for specific products, including seasonal items, sporting goods and craft items. Specialty Shoppers are heavy online shoppers and are motivated by Free Shipping.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Specialty Shoppers are heavy online shoppers. They don’t take time for coupons or promo codes, but they are motivated by Free Shipping. They always read online reviews and are influenced by their children and spouse. Specialty Shoppers value their mobile device as a source of convenience to organize their professional and personal lives, provide access to entertainment and keep them informed. They value connections through social networks for interacting with people with similar interests, friends from their past and brands they trust.
Specialty Shoppers are often in leadership positions. They manage busy schedules and work to balance their career obligations with family commitments. Specialty Shoppers volunteer for local organizations and clubs, engage in fund raising and always exercise their right to vote. All data is de-identified and cannot be used to identify individual consumers.
Key Features
- Curated from multiple, unique first-party data sources.
- ALC has carefully modeled Specialty Shoppers against the U.S. population. For additional modeling options, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution
- Each license is valid only for a single end user client.
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/month |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $25,000.00 |
Dimensions summary
This listing uses a single contract-based pricing dimension called Product Access (Units). You buy access units to unlock the product for your subscribers. There are no separate tiers or instance sizes to choose from. Pricing scales with the number of units you purchase under your agreed contract. This dimension grants access to ready-to-activate audience segments for U.S.-based targeting. Because there is only one option, the structure is straightforward: your cost depends on the quantity of access units you commit to.
Top-of-mind questions for buyers
Each unit grants access to ready-to-activate audience segments built for U.S.-based targeting. These segments draw on person-based data covering more than 260 million individuals, including demographics, interests, purchase history, and daily in-market shopping signals. You count units by the quantity you commit to under your contract.
Cost scales with the number of Product Access units you commit to under your contract. There are no separate tiers or instance sizes. To expand access, you increase your unit quantity. Adding more units is a contract change rather than an automatic usage-based charge.
Access covers audience segments you can activate across channels like connected TV, video, display, audio, social, native, and local advertising. Segment types include demographics, interest and lifestyle, purchase history, and daily in-market shopping interest for U.S. individuals. All access flows through the single Product Access unit.
adstradata.com
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No refunds. Please utilize trial version during evaluation.
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment G (TEST) | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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