Salesforce Data Cloud Accelerator

We understand the common challenges with maximizing value of first-party data and your investment in Data Cloud and have developed an Accelerator designed to target these areas - lowering implementation risk and total cost of ownership, while maximizing usability and speed to market.

Common challenges include:

• Disparate data sources that are complex to map
• Service Agents want quicker access to customer data to drive productivity and deliver tailored interactions based on individual attributes
• Customers expect personalized experiences, data privacy and transparency, and proactive communications
• Executives want to see the complete picture across their entire business
• Businesses with multiple Salesforce orgs want to orchestrate workflows across these orgs

Data Cloud is Salesforce’s hyperscale, (near) real-time data platform deeply integrated into the Salesforce Ecosystem. It eliminates data silos, creating a single platform to access and leverage all your Enterprise Data, and seamlessly integrates structured and unstructured data (PDF’s, emails, call transcripts, etc.) into Salesforce with a library of connectors and leverages zero copy integrations.

Some of its key features are:

• Maps disparate data source structures to a common “Customer 360” data model that reduces the complexities of integrating data across cloud applications by providing an industry standard model that can be tailored and extended
• Bring Your Own Lake [BYOL] w Zero Copy/Zero ETL enables bi-directional data integration between DW/DL platforms. This approach enables connectivity to data stored in external platforms without the heavy lift of traditional ETL technology to move or copy the data. You simply connect and use the data in place to unlock its value. Data Cloud will have coverage for Snowflake, Google BigQuery, Databricks and AWS Redshift
• Integrates to any system with its open and extensible framework
• Uses ID resolution and matching rules to link multiple records into a unified profile
• Segments and acts on the data across multiple channels within Salesforce and external platforms
• Pay only for what you use with a credit/consumption based commercial model

Credera’s Key Accelerator will enable your critical business use-cases quicker, with less development, and less maintenance driving the total cost of ownership down. This includes:

• Vision setting: Ensure clear mandate and vision
• User workshops: Identify pain points, outcomes and current architecture through a collaborative workshop
• Business objectives & use cases: Verified, prioritized use case(s) for implementation with measures of success and referencing business goals and outcomes
• Data strategy: Confirm alignment with data strategy and measurables. Assess major data outcomes & to-be data architecture.
• Solution architecture & setup: Identify systems that hold and/or will receive data and need to be integrated with. Identify any data partitioning that is needed -Customization: Build custom solutions and automations, including better integrations & data transfers
• Use case(s) technical design: In depth breakdown of the use case(s) to be implemented in Data Cloud with the platform configuration required, the matching rules and the actionable outcomes.
• Delivery approach: Involvement of users, responsibilities, process for QA/UA training, handover and support
• Implementation of at least one key use-case