Clarify is an autonomous, AI-native CRM for GTM teams. The Growth plan adds unlimited records and campaigns, custom workflows, SAML/OIDC SSO, CRM migration, and a dedicated account manager.
Clarify is the autonomous CRM for fast-moving go-to-market teams. Rather than asking reps to maintain the system, Clarify's AI agents keep it current, logging and summarizing calls, enriching records, drafting follow-ups, updating deals, and prepping every meeting, so your team spends its time selling instead of doing data entry. Seats are unlimited on every plan, because you pay for the work the AI does, not the number of people logged in.
The Growth plan is designed for scaling revenue organizations standardizing on Clarify:
Unlimited seats
Custom monthly credit allocation sized to your usage
Advanced enrichment
Custom objects to model your business
Unlimited active campaigns
Workflows for custom, multi-step automation across your GTM stack
SAML/OIDC single sign-on for enterprise identity and access management
Assisted CRM migration from your existing system
A dedicated account manager
Procure Clarify Growth through AWS Marketplace to consolidate billing under your AWS account and draw down existing AWS commitments.
Highlights
Rep, your AI sales agent: meeting prep, deal briefings, call summaries, and follow-up drafts generated automatically from your email, calendar, and call recordings
Prospecting built in: Lead Finder to source and enrich accounts and contacts against your ICP, and Campaigns to run multi-step outbound sequences.
Deal and pipeline intelligence: surfaces stalled deals, at-risk opportunities, and upcoming closes without anyone updating a field.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This contract gives you 50,000 credits for your Clarify plan. Clarify bills by usage, not by user seats, so you can add unlimited users without changing the price. Credits power the AI work done for your team, such as meeting prep, meeting summaries, deal summaries, field updates, and task creation. Each AI action draws from your credit pool at a set rate. Some functions, like background enrichment and meeting recording, run without using credits. This single dimension covers the credit quantity itself, not a per-seat or tiered subscription.
Top-of-mind questions for buyers
How many credits does each AI action consume?
Credit costs vary by action. Meeting prep and meeting summaries each use 30 credits. Deal summaries and deal detection use 20 each. Field updates and meeting task creation use 10 each. AI field autofill ranges from 3 to 30. Campaign emails and Lead Finder imports use 1 each.
What happens when my 50,000 credits run out?
When your workspace credit balance reaches zero, AI features pause until your next billing cycle. You can turn on on-demand credits to keep features running at a per-credit rate, with an optional spend cap. Meeting recording keeps working regardless of your balance. Background enrichment also continues.
Can I control how quickly my credits get used?
Yes. You can enable or disable overages for your workspace. You can also toggle specific credit-consuming features on or off, such as meeting summaries or task creation. You receive email notifications at 80%, 90%, and 100% of your credit allowance, so you can track usage.
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Easy to Use, Expandable, and Packed with Powerful AI Agents
Reviewed on Aug 26, 2026
Review provided by G2
What do you like best about the product?
Easy to use. Custom Objects are easy to define; allows for expansion out of the box. Useful AI chat Agent (Rep) for running tasks (uploads, data modifications, duplicate checking, etc.). Connectors to external Apps, Agents, Skills, etc. All-in-all a complete package.
What do you dislike about the product?
There are one or two UI quirks. Rep gets it wrong sometimes.
What problems is the product solving and how is that benefiting you?
We moved from a different CRM to Clarify. The low cost makes a big difference and we are able to port most of the functionally we had.
Online Media
Clarify CRM’s AI Ops Assistant Makes Data Management Effortless
Reviewed on Aug 14, 2026
Review provided by G2
What do you like best about the product?
Clarify CRM makes Salesforce look like a dinosaur - a poorly designed, non-user-friendly dinosaur. Clarify has made CRM management possible for non-ops marketers by building an AI ops assistant directly into the user experience. I’m able to manage our customer and prospect data so much more efficiently.
What do you dislike about the product?
They’re still a startup so don’t have all the capabilities I’d love to see around analytics or workflows between sales and marketing, but they’re evolving rapidly, and I’m willing to wait.
What problems is the product solving and how is that benefiting you?
It’s easier to keep data clean through AI-powered rules, easier to customize our setup without having to hire an admin, and easier to create integrations with other tools with the assistance of AI vs expensive CRM development.
James D.
Simple & effective tool that does exactly what it says.
Reviewed on Aug 07, 2026
Review provided by G2
What do you like best about the product?
Coming from HubSpot, the simplicity and the focus on the tools, rather than upselling bells and whistles. Integrations have been working well for us, and any support queries have been handled very effectively.
What do you dislike about the product?
Everytime I open it, there's another updated. That's good really though, it shows that there's continuous development.
What problems is the product solving and how is that benefiting you?
Lead identification, meeting summaries as a refresh before a meeting is very handy. Pipeline insight / lead stage identification is really handy.
Nathaniel C.
AI-Driven CRM with Superb Value and Intuitive UI
Reviewed on Aug 06, 2026
Review provided by G2
What do you like best about the product?
I really like the pricing model for Clarify CRM because it focuses on the specific actions we want instead of paying for user seats or modules. You're paying for tokens used against AI actions, which gives us control over our spending, allowing both full autonomy or minimal intervention as needed. The user interface is another plus; it's simple and stripped-back, which makes information faster to find and creates a more pleasant working environment. Additionally, the initial setup of Clarify CRM was very easy, which was a relief. I also appreciate how beautifully it links to LLMs like Claude and ChatGPT through MCP connection.
What do you dislike about the product?
It's a startup so they are expanding functionality all the time. The only thing I genuinely miss at the moment is having HTML signatures for email, as it has meant we're not really utilizing the email capabilities.
What problems is the product solving and how is that benefiting you?
Clarify CRM handles contact and company record management, deal pipeline, and sales outreach with AI. Our team doesn't need to know database management, just our goals. The pricing focuses on specific actions, and the simple UI makes finding information quick and pleasant.
AJ G.
AI-Driven CRM That Simplifies Team Collaboration
Reviewed on Jul 20, 2026
Review provided by G2
What do you like best about the product?
I like that Clarify CRM fits perfectly into our AI stack. I use it to keep track of potential customers, waitlist sign-ups, and investors. It's our source of truth for customer data, and I appreciate that I don't need to input information manually. I just talk to it, and it figures out the rest—like setting up LinkedIn profiles—so I don't need to copy and paste names and companies. The initial setup was very easy.
What do you dislike about the product?
I was frustrated because the API was not exposed automatically, but after writing to support, I quickly got access to it.
What problems is the product solving and how is that benefiting you?
I use Clarify CRM as the source of truth, keeping all customer data centralized for the team. Its AI first approach lets me input data verbally and automates setup from LinkedIn URLs, reducing manual data entry and ensuring accuracy across potential customers and investors.