Sold by: Zimetrics
Zimetrics empowers brands, agencies, publishers, and AdTech providers to prepare for the privacy-first future with privacy-first architecture and audience strategies. We assess, modernize, and help activate compliant, customer-centric data ecosystems using AWS cloud-native services—enabling measurable outcomes without sacrificing consumer trust.
Overview
Overview With the deprecation of third-party cookies and rising regulatory scrutiny, marketers must reimagine how they collect, enrich, and activate customer data. Zimetrics provides privacy-first transformation services that help organizations build secure, future-ready infrastructures—spanning identity, technology, and measurement.
Our approach combines technical depth with cross-functional alignment between CMOs and CIOs. Through structured assessments and advisory-led blueprints, we deliver actionable, phased roadmaps that ensure compliance, efficiency, and business growth.
Key Activities
- Privacy-First Ecosystem Assessment
- Audit current MarTech/AdTech infrastructure using AWS Config, AWS CloudTrail, and Amazon Macie
- Evaluate readiness across identity, consent management, and attribution
- Identity Modernization Strategy
- Design people-based identity frameworks using Amazon Cognito, Amazon S3, and customer identity graphs
- Align CDP and clean room integration strategies using AWS Clean Rooms
- Cookieless Data Architecture
- Build first-party data lakes using AWS Glue, Amazon Redshift, and AWS Lake Formation
- Enable privacy-centric activation strategies via AWS Lambda and Amazon EventBridge
- Measurement Re-architecture
- Design attribution and optimization models using first-party signals and probabilistic methods in Amazon SageMaker
- Map cross-channel KPIs and implement campaign insights dashboards in Amazon QuickSight
- Executive Enablement Workshops
- Facilitate CMO-CIO consensus on data, identity, and measurement priorities through structured workshops
Deliverables
- Privacy Thought Starter (2 hours): Industry trends, identity shifts, and cookieless brainstorming sessions
- Privacy Health Check (2–3 weeks): Current vs. future state view, capability benchmarking, and improvement areas
- Full Privacy Transformation Blueprint (4–6 weeks): future roadmap, platform/tool recommendations, pilot use cases, and technical solution blueprint
Each assessment phase includes a privacy impact report, compliance guidance, and actionable recommendations tied to business metrics.
Highlights
- Privacy-first, cookie-free personalization enabled by secure data governance and regulatory compliance (GDPR, CCPA, and beyond)
- AWS-native integration of CDPs, clean rooms, and identity platforms for a unified and scalable data infrastructure
- Business-aligned framework delivering measurable ROI, campaign performance lift, and reduced data risk across global enterprises
Details
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Delivery method
Deployed on AWS
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Pricing
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Support
Vendor support
Each assessment phase includes a privacy impact report, compliance guidance, and actionable recommendations tied to business metrics.
- Privacy & Compliance Engineering: Hands-on data audit and architecture recommendations
- Strategic Roadmapping Workshops: Custom sessions for business and tech alignment
- Ongoing Enablement: Toolkits, templates, and internal training materials
- Optional Pilots & MVPs: Build proof-of-concept solutions with AWS-native orchestration
- SLA-Based Advisory Support: Defined response timelines for assessments, feedback loops, and validation cycles
How to reach us:
Email: biz@zimetrics.com