Sold by: True Influence
Deployed on AWS
The True Influence MarTech Buyer Intent file provides an in-depth view into technology purchase intent signals emanating from companies in the marketing technology industry. Using the most highly advanced intent signal analysis, True Influence produces weekly intent signal updates across its taxonomy of more than 7,000 topics.
Overview
True Influence MarTech Buyer Intent Data
The True Influence MarTech Buyer Intent file provides an in-depth view into technology purchase intent signals emanating from companies in the marketing technology industry. Using the most highly advanced signal analysis, True Influence produces weekly intent signal updates across its taxonomy of more than 7,000 topics. Such topics are grouped into logical themes, (i.e., cloud storage, IoT, Networking, Security, etc.) providing the most comprehensive view of considered purchases in the marketing technology industry. Select from over 75 intent signal themes to customize your intent data feed.
Intent data informs the sales process by identifying organizations who are actively engaged in a purchase decision. Sales and marketing use this insight to shorten sales cycles, increase deal sizes and closure rates to ultimately increase their ROI. In addition, it provides relevant, timely and actionable insight into market conditions to inform business intelligence platforms, product planning, competitive intelligence, and business forecasting initiatives.
Use Cases
- Marketing Program Optimization
- Programmatic Audience Selection/Hashed PII
- B2B Audience Segmentation/Targeting/Hashed PII
- MAP Content Strategy Optimization
- Business Intelligence
- Competitive and Sales Intelligence
- Industry Trend Analysis
- Buying Group Identification & Selection
Metadata
| Description | Value |
|---|---|
| Update Frequency | Data is processed weekly |
| Data Source(s) | Live observations from Ad Exchanges, Search, Webcast Registrations, Content Syndication Downloads, Website/Blog Content Reads |
| Number of Intent Topics Covered | 7,000 + (custom topic creation available) |
| Signal Themes | More than 75 pre-configured themes, (i.e., cloud storage, IoT, Networking, Security, etc.) |
| Geographic Coverage | US |
| Time Period Coverage | Rolling 8-weeks, revealing most current and active intent signals |
| Data Set(s) Format(s) | Intender firmographics, hashed demographics, intent topics |
| Key Fields | Company name, company domain, location, hashed contact details, intent topics, (custom intent scoring algorithms available upon request) |
| Data Channels | Examples include web devices, mobile devices, CTV devices, email marketing, content syndication, programmatic display |
Dataset Specification
- Custom data sets are available and may be configured to user specifications.
Additional Information
- Topic Dictionary
- Data Dictionary .
- Link to True Influence Marketing Cloud Free Trial .
- Quick Start Guide to Intent-Based Marketing .
Pricing Information
- Pricing is based upon annual subscription and listed at $60,000 /per year.
- Incremental industry selections available at $50,000 /per year.
- Custom themes available upon request.
Regulatory and Compliance Information
Support Information
About Your Company
At True Influence, we source data from millions of reliable, specialized and publicly available properties of online behavior encompassing online search, website and blog content reads, content syndication downloads, webcast registrations as well as our own first party email marketing opens and click throughs. Using AI and machine learning we identify spiking buyer intent at both the domain and individual contact level. Using our proprietary Relevance Engine™, we embrace a multi-variant approach to identify and evaluate intent signals for a more nuanced analysis of behavioral intent at increasingly granular levels. Check us out here at: True Influence .
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Cost/12 months |
|---|---|
ProductAccess | $60,000.00 |
Dimensions summary
You buy this product through a single contract dimension billed in units. Pricing follows a set commitment rather than pay-as-you-go usage. You agree to a defined quantity of units for the contract term, and your cost scales with the number of units you commit to. This gives you access to B2B buyer intent data used to identify audiences and target in-market buyers. To set the unit quantity and term that fit your needs, contact the vendor, since specific unit definitions are not detailed in the listing.
Top-of-mind questions for buyers
The listing lists a single units-based contract dimension without a set unit definition. In practice, a unit maps to a measured quantity of B2B buyer intent data used to identify audiences and target in-market buyers. Because the exact unit is not stated in the listing, confirm the definition with the vendor before you commit.
You commit upfront to a defined quantity of units for the contract term. This is a set commitment rather than metered pay-as-you-go billing. You pay for the units you agree to at the start, not for actual usage measured over time. This structure suits ongoing, predictable data needs.
Your cost scales with the number of units in your contract. The listing does not describe automatic overage for exceeding your committed quantity. To add units or change your commitment mid-term, contact the vendor to arrange an updated contract.
www.trueinfluence.com
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Vendor refund policy
Refunds are not offered for this product.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
True Influence MarTech Buyer Intent | No historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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