Fiducia LLD Intelligence Platform

Fiducia LLD Intelligence Platform

Turn Every Impression Into Provable Value

Digital media buying is more complex - and less transparent - than ever. According to the 2023 ANA Programmatic Transparency Study, $22 billion in working media value is lost annually due to opaque supply paths, hidden fees, fraud, and misaligned incentives. For marketing, procurement, and finance teams, this represents a massive blind spot.

Fiducia solves this. The Fiducia LLD Intelligence Platform was purpose-built to turn raw ad impression log-level data (LLD) into structured, actionable insight - at enterprise scale. Fiducia connects the dots across DSPs, SSPs, verification vendors, and compliance frameworks, helping brands recover value, improve ROI, and gain control over their media supply chain.

Why Traditional CPM Falls Short

Legacy CPM metrics only measure cost - not the true quality or impact of the impressions you buy. Two impressions might have the same CPM, but one may be highly viewable and brand-safe, while the other could be served on a made-for-advertising (MFA) site or fail basic compliance checks.

Fiducia introduces TrueCPM and TrueImpression, advanced metrics that assess each impressions cost, inventory quality, brand safety, ESG risk, and supply path integrity - in near real time.

Whether you want to cut waste, benchmark against peers, or fuel smarter AI models, TrueCPM gives you a reliable, performance-based lens for every campaign and partner.

What Makes Fiducia Different

Fiducia delivers a unique set of capabilities designed for modern marketing and finance teams:

• Eight years of LLD ingestion and normalization experience - We harmonize fragmented DSP, SSP, and brand safety logs into a single, integrated record.
• Automated daily analysis - See next-day TrueCPM performance metrics - no manual log-wrangling or weeks-long lag.
• Built-in compliance - Proactively detect risk through ads.txt, sellers.json and MFA detection.
• AI/ML-ready data exports - Normalized, granular data exports for AI/ML pipelines deliver impression quality signals for outcome-driven optimization.

Two Ways to Win

We designed Fiducia to scale with your organization maturity and media sophistication:

Fiducia Professional: For teams that need fast, actionable insight into where media value is leaking. Get real-time dashboards, TrueCPM scoring, and quarterly ANA benchmarking - onboard in under four weeks.

Fiducia Enterprise: Built for teams managing multi-million-dollar budgets across regions and partners. Includes custom reporting, automation tools, supply-path optimization, and third-party data integrations. No matter the version, our integrations with major platforms mean no internal engineering is required.

Proven. Verifiable. Measurable.

Fiducia powers the ANA Programmatic Transparency Benchmark, the industrys most credible source of media performance comparison. Every quarter, you will see how your supply paths, ROI, and working media efficiency compare to your peers - with verifiable, independent metrics.

Clients across sectors are reporting:

• Up to +30% ROI improvement
• Reduced exposure to MFA and fraud
• Improved vendor accountability and performance

From Data Fragmentation to Strategic Clarity

Fiducia equips marketing, procurement, finance, and analytics teams with a single source of truth. It replaces spreadsheet chaos and opaque vendor reports with structured, actionable intelligence.

With Fiducia, your teams can:

• Detect and eliminate media waste
• Monitor cost-efficiency daily
• Benchmark performance against the ANA standard
• Power AI models with clean, enriched LLD
• Build defensible ROI reporting for finance and executive teams

Reclaim, Optimize, and Prove Every Dollar

If you are still relying on CPM alone, you are likely leaving millions on the table. Fiducia bridges the gap between spend and transparency, empowering you to move from guesswork to precision.

Request your Fiducia demo today and discover how our platform can turn your programmatic investments into a measurable growth engine.