Sold by: EPAM Systems, Inc.
EPAM Hypermark revolutionizes how media and entertainment companies create promotional video content by blending AI-powered personalization with advanced automation. The solution enables hyper personalized marketing videos tailored to individual viewer preferences, boosting engagement while reducing costs and monetizing your existing content libraries.
Built on EPAM’s extensive expertise in AI and M&E, Hypermark leverages Amazon Nova alongside AWS-native technologies such as AWS Media Services, Amazon SageMaker, and Amazon OpenSearch. Its pre-built foundational architecture accelerates development and deployment, allowing clients to quickly implement bespoke solutions aligned with their unique needs.
Overview
EPAM leverages generative AI along with core media supply chain essentials to monetize media companies’ deep library of content to generate hyper-personalized marketing videos.
Key capabilities:
- AI-powered tagging of media assets with creative shot attributes (e.g. jump cut, close up, framing, match cut, landscape, reaction shot and others).
- Generation of personalized video content using existing media asset repositories and customer data platforms.
- Assembled videos include unique video, audio, and text overlays based on customer profiles and careabouts.
- A feedback mechanism enables subscribers to comment on the relevance of the personalized videos they see, to help further refine video generation
Hypermark leverages Amazon Nova alongside AWS-native technologies such as AWS Media Services, Amazon SageMaker, and Amazon OpenSearch. Its pre-built foundational architecture accelerates development and deployment, allowing clients to quickly implement bespoke solutions aligned with their unique needs.
This capability will allow clients to grow revenue by reducing churn through personalization. And can be applied beyond M&E, across multiple use cases (e.g. image/audio ads) and industries (e.g. any client with a digital marketing organization that creates advertisements).
Highlights
- Enhanced subscriber experience - Personalized videos boost engagement by aligning with subscriber preferences.
- More than 5% subscriber churn reduction - Tailored videos boost engagement and cut subscriber churn by over 5%.
- Increased cost efficiencies - Using existing content cuts marketing video costs and enhances monetization.
Details
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Delivery method
Deployed on AWS
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Support
Vendor support
EPAM will deliver the initial implementation of the Hypermark accelerator and integrate it with the customer's data sources including Digital Asset Manaagement (DAM) and Customer Data Platform (CDP) solutions. The service includes consulting, templated automated build scripts, infrastructure templates and release instructions. Our team will work closely with you to validate the training data and optimize the AI models against your video assets to ensure optimal accuracy and breadth of business intelligence. Ongoing support for the implementation can be agreed upon once purchased, ensuring that you have the necessary assistance and expertise to maintain and further enhance the Hypermark solution as your business evolves. epam_me_na@epam.com