Sold by: Zimetrics
Zimetrics delivers an AWS-powered capability that leverages advanced analytics and machine learning to automate geo-level bid optimization in programmatic advertising. Built for media agencies and advertisers, it replaces manual bid adjustments with real-time, data-driven intelligence. The solution identifies high- and low-performing locations, dynamically adjusts bids across DSPs, and continuously learns from performance data. This enables improved ROAS, greater campaign efficiency, and reduced operational overhead—empowering marketing teams to scale precision targeting with consistency and speed.
Overview
Overview Zimetrics offers a precision bid optimization framework powered by AWS analytics and ML services. Designed to enhance programmatic advertising performance, this capability dynamically allocates budgets, automates custom bidding scripts, and optimizes campaign delivery based on granular geographic insights. Tailored for media agencies managing high-volume campaigns, the solution improves marketing efficiency through intelligent geotargeting, scalable architecture, and AI-driven recommendations. It integrates seamlessly with DSP workflows and can be adapted across various demand-side platforms and campaign types.
Key Activities
- Geo Performance Analytics: Ingest and analyze campaign data from platforms like Google DV360 using Amazon S3, AWS Glue, and Amazon Athena for insights on high- and low-performing ZIP codes and regions.
- Custom Script Automation: Generate geo-specific bid scripts using AWS Lambda and Amazon EventBridge for scheduled updates aligned to campaign needs.
- ML-Driven Optimization: Apply Amazon SageMaker (with models such as XGBoost) to continuously fine-tune bidding logic based on CTR, CPA, and ROAS signals.
- Conversational Reporting: Deploy AI-powered dashboards and NLP chatbots using Amazon Lex and Amazon QuickSight for transparent, on-demand campaign performance insights.
- Seamless DSP Integration: Compatible with standard DV360 scripts and The Trade Desk APIs via AWS API Gateway and Amazon EC2-hosted connectors.
Deliverables
- Automated Geo-Bidding Engine: A fully configured, script-based engine that auto-adjusts bids across granular geographies.
- Performance Insights Dashboard: Interactive visualizations and reporting via Amazon QuickSight, enriched with campaign KPIs and geo-mapping.
- Conversational Reporting Widget: Natural-language enabled interface for traders and planners to query and visualize campaign performance in real-time.
- Custom ML Models: Predictive bid optimization models trained on historical campaign data and customized for your DSP environment.
- MVP to Scalable Architecture: MVP integration with DV360 workflows, with roadmap for expansion to additional platforms.
Highlights
- 30% boost in campaign efficiency and 15% ROAS improvement, validated with leading media agencies
- AWS-native, privacy-first architecture with scalable ML pipelines and zero reliance on user-level data
- Cross-DSP and geo-scale optimization with human-in-the-loop controls and explainable, agentic reporting
Details
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Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.
Legal
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Support
Vendor support
Zimetrics offers comprehensive technical and operational support for deployments:
- Onboarding & Customization: Guided implementation with cloud infrastructure setup on AWS.
- Model Monitoring & Re-training: Ongoing performance monitoring and ML model updates using Amazon SageMaker Pipelines.
- Script Management Assistance: Troubleshooting and validation of bid scripts and API integrations with your DSPs.
- SLA-Driven Service Support: Structured support tier with response and resolution times for critical, high, and standard-priority issues.
- Training & Enablement: Dedicated workshops and knowledge transfer sessions for client teams and media traders.
How to reach us:
Email: biz@zimetrics.com