Sold by: hyScore.io
hyScore|brandrisk helps to identify critical content on journalistic websites, which are not optimally suited as an environment for e.g. an online advertising campaign.
Overview
hyScore|brandrisk helps to identify critical content on journalistic websites, which are not optimally suited as an environment for e.g. an online advertising campaign. The hyScore|brandrisk indicator identifies reports on e.g catastrophes, accidents and crimes. This provides you with an optimal basis for making decisions on the delivery of advertising within these environments, in order to prevent unwanted placements (for a brand) in advance.
Supported languages:
- German (DE)
- English (EN)
Use hyScore|brandrisk for:
- the recognition of critical environments in online marketing (brand safety)
- the identification of content relevant to the protection of minors, quality control in the editorial environment,
- the analysis of your online content and environments, ... and much more.
The hyScore|brandrisk indicator:
- the analysis considers 17 brand safety categories from hyScore|analyze, such as Terror, Crime, Death & Injury, etc.
- full-text analysis of critical content includes the detection of critical keywords and phrases
- incl. sentiment detection (tonality of the article)
Is the indicator weight/score higher than > 45 the analyzed text or website has a brand risk ("1").
Do you have questions or do you need customized NLP solutions? Just get in touch with us. Follow us on Twitter @hyScoreIO
Highlights
- hyScore|brandrisk recognizes critical environments in online marketing (brand safety)
- Identifies critical keywords, phrases, categories and sentiment.
- Analysis available in German (DE) and English (EN) language.
Details
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Dimension | Cost/unit |
|---|---|
API Usage = 1 Unit = 1.000 API requests | $0.50 |
Dimensions summary
This listing uses a single usage-based pricing dimension. You pay per unit of API usage, where one unit equals 1,000 API requests. Your cost scales directly with how many API requests you make. There are no tiers, instance sizes, or separate plans to choose from. As your request volume grows, the number of billed units grows in step. This structure ties your spend to actual usage of the brand risk indicator through its API.
Top-of-mind questions for buyers
One unit equals 1,000 API requests. Each call your system sends to the brand risk indicator counts as one request. Requests accumulate until they reach 1,000, which forms one billed unit. You are charged based on the total number of these 1,000-request units you consume.
Cost scales directly with request volume. Every additional 1,000 requests adds one more billable unit. There are no tiers or thresholds that change the per-unit rate as you scale. If your request count drops in a period, your billed units drop in step.
The API returns contextual and brand safety scoring based on content analysis. It uses natural language processing and machine learning to classify topics and assess factors like violence, addiction, and political sensitivity. Each request returns a score for the analyzed content.
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