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CRM Activation AI : perfect timing and omnichannel orchestration to the individual
Overview
Activate each customer individually when they are truly available and on the communication channel they prefer to ensure message visibility (opening), consumer engagement (web or shop traffic) and conversion (more transactions, increase in average basket value).
Benefits: engagement up to +40%, conversion up to 30%, sleeping customers reactivation up to +50% Ensure 100% deliverability with personalised, smoothed message delivery, as campaigns are not mass-distributed. Control your campaigns with stop & go if a change (price, stock, etc) needs to be made at any time.
Highlights
- Activate each customer individually when they are truly available and on the communication channel they prefer to ensure message visibility (opening), consumer engagement (web or shop traffic) and conversion (more transactions, increase in average basket value). Top 3 inbox visibility / Engagement (+15% < +40%) / Conversion (+10% < +30%)
- Orchestrate each message in real time and on an individual basis across your channels to reduce marketing pressure and improve the customer journey (43% of customers feel over-solicited by brands because the marketing pressure is too high). Avoid multiple messages and overlap. Better CX quality / Marketing Pressure -10% < -60% / Unsubscribes -10% >-40%
- Ensure 100% deliverability with personalised, smoothed message delivery, as campaigns are not mass-distributed. Control your campaigns with stop & go if a change (price, stock, etc) needs to be made at any time. Get back in touch with your inactive customers in your database, and reactivate this audience to serve the growth of your base and your customer capital. Sleepers reactivation up to +50%
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
License | License for each activated channel (email, push, outgoing call, text message ...) | $51,000.00 |
Dimensions summary
This contract-based listing bills through a single pricing dimension: a License measured in Units. You buy one license for each activated channel, such as email, push notification, outgoing call, or text message. Pricing scales directly with the number of channels you activate. Add more channels and your license count grows accordingly. There are no separate tiers or size options. Your cost depends only on how many channels you turn on. This structure lets you match spending to the communication channels your campaigns use across the orchestration platform.
Top-of-mind questions for buyers
A channel is a communication method you activate for campaigns. Examples include email, app push, web push, text message, outbound calls, wallet, and conversational or social media channels. You buy one license unit for each channel you turn on across the orchestration platform.
Your cost scales with the number of channels you activate. Turning on an added channel, such as text message or outbound calls, increases your license count by one unit. Deactivating a channel reduces it. There are no tiers or size options; cost depends only on channel count.
No. Licensing is measured by activated channel, not by connected systems. The platform runs on top of and connects with common CRM automation and marketing software. Those connections are part of the orchestration function and do not each require their own channel license.
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