Sold by: Adstra Marketing Data
Deployed on AWS
Informed Online Shoppers are social influencers, but they also like to be influenced. They value an impressive lifestyle, love brand names and rely heavily on reviews from friends and others. These Shoppers seek online advertisements that focus on product features and reviews by other consumers.
Informed Online Shoppers are for U.S. brands looking to reach this highly influential audience.
Overview
Informed Online Shoppers - US
Informed Online Shoppers Rely Heavily on Social Influence and Brand Names
Overview
Informed Online Shoppers are** social influencers, but they also like to be influenced**. They value an impressive lifestyle, love brand names and rely heavily on reviews from friends and others. These Shoppers seek online advertisements that focus on product features and reviews by other consumers. Informed Online Shoppers are for U.S. brands looking to reach this highly influential audience. All data is de-identified and cannot be used to identify individual consumers.
Product Pricing
The licensing of this product allows each subscribing company to have unlimited employee users.
Trial Data
Obtain a free 30-day trial of this data product here .
Formats
This product is delivered in the following format: Pipe Delimited File
Additional Product Information
Informed Online Shoppers are often motivated to purchase brand names, primarily because of perceived quality (and because mom used them). They are active social sharers. They rely heavily on their mobile device to stay current with news, their peer groups, favorite brands and social events. They read lifestyle magazines to stay on-trend.
Informed Online Shoppers work hard and reward themselves by practicing self-care. They enjoy the arts, honoring their cultural heritage and seek a variety of new activities to enjoy.
Key Features
- Curated from multiple, unique first-party data sources.
- Not over-modeled. ALC does not model Informed Online Shoppers against the entire United States. Should you desire a custom model indexed against the U.S. population, please contact AmazonSupport@alc.com .
- High-quality, individual level data.
- Includes a persistent synthetic ID which supports full data portability.
- Can be combined with other attribute data sets, including ALC Data Essentials.
- Includes United States consumers.
Benefits
- Customized data applications for marketing
- Omni-channel usage
- Updated frequently to ensure the most current consumer data
- Consistent format for easy integration
Permitted Uses
- Analytics and Modeling audiences
- Targeting and activation version is available – requires additional license
- Each record includes a synthetic key which can be used for onboarding with your on boarder of choice
- Measurement and attribution version available – requires additional license
Additional Information & Support
- For online information, please visit: https://www.alc.com
- For questions or support, email AmazonSupport@alc.com
Details
Sold by
Categories
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimensions summary
This is a free trial version with a single pricing dimension: Product Access (Units). This dimension grants you access to the product as a subscriber. There are no tiers, instance sizes, or usage add-ons to choose from. You get access to the trial at no cost. The product provides in-market audience data on U.S. consumers actively shopping online, built for accuracy and reach. Because this is a trial, the single access dimension covers your full entitlement without additional charges or scaling options.
Top-of-mind questions for buyers
One unit grants you subscriber access to the trial product. It covers your full entitlement to the in-market shopping audience data at no cost. There are no separate seat, host, or volume charges. The single unit is your complete access grant for the trial period.
You get access to in-market audience data on U.S. consumers actively shopping online. The data draws on person-based signals built for accuracy and reach across the U.S. This trial covers online shopping interest data only, not the vendor's other audience or identity products.
No. This trial has a single access dimension with no usage meters, tiers, or included-amount cutoffs. Nothing you do triggers a charge. Because access is free, your cost stays the same regardless of how much data you query or how many records you work with.
adstradata.com
Helpful?
Vendor refund policy
Trial version. No refunds.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
ALC Segment A (TEST) | All historical revisions | All future revisions | Not included | Not included | ||
Data Dictionary - Personas | All historical revisions | All future revisions | Not included | Not included | ||
Orbits Data Collateral | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
Similar products
Quality First Shoppers value quality brands and will not compromise on their standards. They know the price for every product or service and always shop around. Their online shopping crosses all categories. They prefer samples over coupons.
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers.
Master Digital Consumers change brands for variety, love the latest in product advances and tend to prefer brands that support social causes. These heavy online shoppers price compare online to satisfy their desire for quality products at the best value. Master Digital Consumers are heavy online shoppers for everything in their household, including baby items, games/toys, and sporting goods.
Household Informed Audience is comprised of consumers that believe in making decisions as a family when it’s time to choose brands for products or companies for service. They seek American-made when available and are comparison shoppers.