Overview
GenAI marketing assistant leveraging Amazon Bedrock's capabilities to solve modern marketing automation challenges. The system integrates Amazon Bedrock Knowledge Bases to store detailed product catalogs, specifications, and brand guidelines, enabling semantic search and retrieval of relevant information. Users will provide simple inputs - product identifiers and target platforms (e.g. X, LinkedIn) - triggering the agent to autonomously generate platform-specific content including social media posts, blog articles, and interactive elements optimized for each channel's unique requirements and audience behaviors. The solution implements RAG architecture for accurate product information retrieval, utilize foundation models for creative content generation, and integrate with social media APIs for automated publishing. The system handles the complete marketing workflow from knowledge retrieval through content creation to distribution, significantly reducing manual effort while improving content quality, engagement rates, and campaign effectiveness across all marketing channels.
Highlights
- GenAI powered marketing content generation grounded on your organization's sales collaterals
Details
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