Sold by: Publicis Sapient
AI Content Suite is an AI-powered marketing asset generator that transforms campaign briefs into personalized advertising content. By ingesting inputs such as brand details, channel strategy, and target audience information, it intelligently extracts insights, segments audience data, and generates compelling campaign creatives—including images, taglines, and descriptions—tailored to selected user segments. The solution also recommends campaign assets based on similar ad content and enables users to fine-tune outputs. Each creative is rigorously vetted through multiple AI-driven compliance checks, ensuring brand safety and marketing effectiveness. Built for marketing teams and creative strategists, AI Content Suite offers a seamless, secure, and scalable solution for automating campaign asset creation.
Overview
AI Content Suite is an end-to-end AI-powered marketing asset creation platform that converts campaign briefs into highly customized, audience-specific ad content. Designed for marketers and brand strategists, the suite leverages advanced natural language processing, image generation, and recommendation systems to streamline the entire content creation lifecycle.
Key Features:
- Campaign Brief Intelligence: Automatically extracts relevant brand, audience, and channel insights from campaign documents.
- AI-Driven Audience Segmentation: Segments the client’s audience dataset using smart clustering and behavioral signals.
- Personalized Content Generation: Creates audience-specific taglines, descriptions, and images using generative AI.
- Asset Recommendations: Suggests visual creatives and taglines based on similar advertising campaigns.
- Built-in Compliance Checks: All content is passed through multi-layered AI-based compliance filters to ensure alignment with legal, brand, and ethical standards.
- User-in-the-Loop Editing: Allows manual refinement of generated captions and images before final output.
With its scalable architecture and cloud-native deployment, AI Content Suite significantly reduces the time, cost, and creative bottlenecks involved in campaign production—empowering teams to launch targeted, compliant, and visually engaging campaigns at speed.
Built on Amazon EKS for scalable AI workloads, this solution integrates Amazon Bedrock for foundation model-powered content generation. It supports S3, RDS, and Milvus (via Zilliz) for versatile data storage, with Cognito, IAM, and WAF ensuring secure access. CloudWatch and Trusted Advisor provide observability for enterprise-grade operations.
Highlights
- AI-powered generation of campaign-specific images, taglines, and descriptions - Instantly convert campaign briefs into engaging marketing assets with the power of generative AI. The system intelligently interprets brand guidelines, tone, audience, and messaging requirements to produce visually appealing images, attention-grabbing taglines, and compelling copy—all aligned with your campaign goals.
- Smart audience segmentation and personalized asset creation for targeted impact - Automatically segment your customer data using AI-driven clustering models to uncover distinct audience groups. Generate tailored advertising content for each selected segment to maximize engagement, relevance, and conversion—ensuring that each campaign asset speaks directly to its intended audience.
- Compliance-first content with human-in-the-loop editing capabilities - Ensure brand safety and legal compliance with built-in AI-powered validation layers that check for regulatory adherence, sensitive content, and brand guidelines. Users retain full control with editing features that allow for final tweaks to images or copy before deployment, enabling collaborative refinement with full auditability.
Details
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Delivery method
Deployed on AWS
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Support
Vendor support
Professional support provided by Publicis Sapient's dedicated technical team including implementation guidance, user training, and ongoing operational support.
Contact: Abhishek Kumar | Akriti Kedia Email: AWS_Partner@publicissapient.com