Merkle's Consulting Services (Professional Services)

Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company to the Fortune 1000, helps brands make their advertising more addressable, experiences more personal, facilitates world-class commerce experiences and builds loyal customers over time. One of the ways Merkle partners with its clients is through CX consulting, enabled by core service areas of CX Transformation, Technology and Program Strategy.

Comprehensive 6-14 week Vision & Roadmap, bespoke to your needs.

1.Full Vision Value Roadmap

• Alignment on and statement of vision
• Top to bottom assessment of marketing capabilities and existing technologies
• Detailed business case
• Detailed 3-yr roadmap of prioritized initiatives

2. VVR less business case & specific focused assessments

• Selective focus areas
• Deep dives into 2 categories
• Detailed roadmaps for 2 categories
• Access to core Merkle SMEs

3. Focused assessments & roadmap

• Speed to market
• Clear high-level overview of each category
• Current state insights
• Directional approach and roadmap
• Prioritization of key focus areas

**1. Analytics Assessment/Audit **

• Understand current state analytics discipline to assess gaps to future vision for measurement enabling insight based, data backed actions

**2. Measurement Blueprint (Roadmap) **

• Build the strategic approach and solution design for analytics, KPI development and measurement roadmap

3. Analytics Organization Readiness Assessment Questions we can help you answer

• What is the optimal short-term and long-term structure of our analytics teams?
• Should our team be centralized or team specific?
• What roles should be in-housed vs leveraging agency?
• What types of outputs should team(s) be developing and driving (e.g. reporting v. model development, etc.)?

Merkle will help you: Design loyalty experiences—coupled with promotions, CRM, and eCommerce—that are fueled by data and enabled by technology, leading to positive emotions, behavior change, and business results.

• Spark brand engagement through gamified loyalty overlays that deliver the most
• active, compelling loyalty experiences in the industry.
• Bring a loyalty vision to life through creative innovation, UX and experience design, data integrations, and cross-channel solution delivery.
• Manage existing loyalty and messaging programs to ensure they are run efficiently and effectively, whether you need full team support or specialized assistance.
• Optimize and increase the effectiveness of your loyalty solution using data-driven insights and strategic planning to create a roadmap for enhancements.

1. Loyalty strategy

• Customer insights and measurement
• Relationship marketing strategy and services
• Creative, UX, content and experience design
• Financial analysis
• Rewards procurement and fulfillment
• Technical consulting
• Application and development support*

Results • Sustainable competitive advantage • Customer acquisition and data collection • Increased AOV and CLV • Brand engagement • Enhanced value exchange through emotional connections

Merkle will help you: Deliver world-class experiences in ways that are fast, proven, and designed to connect. This connectivity across every touchpoint is accomplished through unparalleled design, content, and experiences that engender loyalty.

This consultative perspective is a value asset when advising clients on their Commerce strategy – from re-platforming options to at risk project takeovers to ongoing enhancements and platform optimization strategies.

• Launching a DTC business: “We are launching a DTC Business – can you help?”
• Commerce Re-platform: “We are thinking of a commerce re-platform initiative – we have outgrown our current solution. What options should be considering?”
• Headless Commerce: “We hear a lot about “Headless” – is this something we should be considering?”
• Managed Services / Outsourcing: “We are unhappy with our current partner” or “we have decided to outsource more of our Commerce Platform operations”
• Marketplaces: “We hear a lot about the growth of 3rd party marketplaces. Several of our competitors have embarked on aggressive marketplace initiatives. What are our options and is this something we should build into our roadmap?”
• ISV’s & enhance the Platform Experience: “We are not in the position to re-platform currently – however, what are looking for strategies to incrementally enhance and improve our overall Commerce experience”
• Connected Commerce Experience: “We need to fundamentally rethink the way our brand engages with our customers"