Sold by: Xenoss
We offer comprehensive DSP development services tailored to AdTech vendors and enterprises building in-house advertising technology stacks. Our team specializes in delivering performance-oriented, scalable, and AI-enhanced DSP solutions that enable advertisers to execute programmatic media buying with precision, efficiency, and transparency across various digital channels, including display, mobile, video, CTV, DOOH, and in-game advertising.
Overview
The DSP market is experiencing significant growth and transformation, driven by technological advancements, evolving consumer behaviors, and regulatory changes. Trends that shape the DSP market are direct publisher integrations through header bidding, omnichannel campaign approach, rising retail media networks, increasing privacy regulations, growing demand for self-service, strategic partnerships with data vendors, AI usage to enhance targeting precision, and other functions.
DSP companies face challenges like massive volumes of auction traffic with ultra-low latency requirements, inflated cloud and operational costs, difficulty in integrating multiple supply and data partners, increasing infrastructure costs.
We help clients design, build, and scale a customized, high-performance DSP that supports real-time bidding at scale, optimizes media buying with intelligent algorithms, and integrates seamlessly with multiple supply sources and data providers. Our solutions prioritize scalability, extensibility, cost-efficiency, and campaign performance optimization, empowering clients to offer a differentiated, competitive product in the market.
Technical capabilities:
Ultra-low latency bid decisioning High-throughput data structures for ad selection Pre-filtered candidate pools Microservices architecture with hot path optimization Stream processing for user data and event enrichment Scalable and cost-efficient cloud deployment Resilience and fault tolerance Security and compliance built-in
Our DSP architecture is designed for scalability, low latency, and cloud-agnostic deployment — with native support for AWS services. Technologies stack:
Compute & Networking: Amazon EC2 (Auto Scaling, Spot Instances) AWS Lambda (for serverless components) Amazon Elastic Load Balancer Amazon VPC, Transit Gateway
Data Storage & Processing: Amazon DynamoDB (low-latency data storage) Amazon S3 (event-driven storage for logs and creatives) Amazon Redshift (analytics and reporting warehouse) Amazon Kinesis (real-time data streaming) AWS Glue / AWS Step Functions (ETL workflows)
AI/ML: Amazon SageMaker (model training and deployment) Amazon Personalize (for audience targeting models) Amazon Forecast (for budget pacing and campaign forecasting) Messaging & Integration: Amazon SQS & SNS (service decoupling) AWS API Gateway (external and internal API management)
Monitoring, Security, and DevOps: Amazon CloudWatch (monitoring and alerting) AWS IAM, AWS KMS (identity and encryption) AWS CodePipeline, CodeBuild, CodeDeploy (CI/CD)
Solutions are tailored to your specific requirements and eligibility. Get a free consultation with our product managers and AdTech engineers to kick-start your project—contact us at hello@xenoss.io or request a private offer.
Highlights
- Faster time-to-market: Accelerated development with proprietary AdTech low-code platform.
- Improved campaign performance and higher win rates: Better targeting and optimization drive higher CTR, CPA, ROAS, and ROI. Intelligent bidding algorithms maximize auction success.
- Enhanced competitive edge and greater flexibility: Unique features differentiate your DSP in a crowded market. Modular architecture enables faster rollout of new features.
Details
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Delivery method
Deployed on AWS
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Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.
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