WorldView - South Africa - Demographics

Make impactful and informed decisions in international markets, by accessing a set of consistent sociodemographic attributes

Sourcing global sociodemographic information has previously been difficult. Data has been inconsistent and only provided a partial view of international markets and consumers. Experian WorldView provides key sociodemographic attributes through enriched 250m grids covering the globe, providing immediate access to accurate information to help you make effective global location planning and consumer insight decisions.

Utilising the latest satellite remote sensing technology, global data and machine learning algorithms, Experian have created the WorldView global database, all on a consolidated and consistent scale. This allows you to:

• Benchmark performance across all locations
• Analyse catchments at the most granular level
• Understand your customers consistently and visualise data
• Optimise product distribution
• Identify new business opportunities worldwide and new territories to expand your business proposition
• Better understand your customers with greater insights
• Build the right strategies for sustainability as well as growth
• Develop effective marketing strategies
• Identify areas where there is untapped demand  

The data contains (amongst other attributes):

• Country Code
• Grid Code
• Administrative Area
• Population Total
• Households Total
• Male Population
• Female Population
• Population by Age (15-Year Bands)
• Population by Age and Gender (15-Year Bands)
• Unemployed Population (Selected Countries)
• Disposable Income
• Disposable Income Per Capita

The WorldView modelling process combines Experian data with information copyright Michael Bauer Research GmbH, as well as data sourced from the Global Human Settlement project of the European Commission Joint Research Centre.

To verify your identity before sending out any data, we will need you to provide your company email address and company phone number. Can you please provide this in the use case section in the verification step once you hit the subscribe button.  

You can find out more about how we protect and process your data by visiting our privacy policy here . We will not share your details with third parties.  

If you require further information or support, please complete our B2B Customer Enquiry Form here  and we will contact you as soon as we are able.  

In a fast moving and complex marketing world, people, technologies and channels evolve almost daily. Experian Marketing Services brings the insight you need to engage intelligently — with personalised messaging that reaches the right people at the right times through the right channels.

Harnessing extensive data, analytical and behavioural resources, Experian Marketing Services puts you in touch with your customers across all channels for the precise targeting you need to gain competitive advantage. And with decades of trusted partnership with companies across global jurisdictions, you and your customers can be confident that data is accurate, respected and compliant.

Experian Marketing Services is a global provider of insight-led cross-channel marketing and advertising services. We help thousands of marketers to unlock the power of data about people and places to reach and engage with the audiences that matter most. Our focus is to enable organisations to deliver great experiences that are personalised and relevant – which maximise returns, deepen customer loyalty and strengthen brand advocacy.