Caliper – AI-Led Revenue Growth Management Platform

AI-powered RGM platform for pricing, promo, mix, and trade terms across markets.

Overview

Caliper is Fractal’s enterprise-grade Revenue Growth Management (RGM) platform, purpose-built to help organizations unlock profitable growth through intelligent, data-driven decision-making. It empowers commercial teams to optimize pricing, promotions, assortment, and trade architecture by combining advanced analytics, machine learning, and domain expertise into a unified solution.

The platform features modular simulators and diagnostic tools tailored to business personas from analysts to strategists enabling precise interventions across key RGM levers. Caliper’s unified data foundation ensures consistency and scalability across markets and categories, while its intuitive interface supports seamless collaboration across functions like sales, finance, marketing, and supply chain.

Caliper is deployed across 50+ markets and 20+ categories, delivering measurable impact for global CPG leaders. Build on AWS using Amazon S3, Amazon SageMaker, Amazon EC2, Amazon ECS, Amazon RDS, AWS Glue, AWS IAM, and Amazon CloudWatch.

Highlights

AI-powered simulators and optimizers for pricing, promo, mix, and trade terms.
Proven 3–7% margin impact across global CPGs.

Details

Sold by

Fractal Analytics Inc

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Pricing

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