Sold by: Acxiom
Deployed on AWS
Plan and control your business strategies based on valid granular market data. This sociodemographic data on persons by gender, by 17 age brackets, by marital status and by education for all Germany helps you to understand and selectively address markets. Based on official population data and provided on the level of the German municipalities (Gemeinden), it allows you to understand consumers and to optimize your offers to them.
Overview
The data on Sociodemographic Population Germany provides information that is relevant for a wide scope of behavior. It helps to understand market potentials and to manage site locations as well as marketing activities. This very precise data is derived from official statistics and shows the number of persons at their main residence differentiated by
- Gender
- 17 age brackets
- Marital status
- Education Data is in accord with the very strict German privacy law. It is sourced from population registers of cities.If you are looking for data that is customized to your use case or can be used for consulting or media planning purposes, please visit Acxiom or contact us .
QUICK FACTS
Acxiom data for Germany:
- Ideal for neighborhood-level analysis and trending.
- Optimizes strategic planning of site location, sales expectation and conquering markets by providing you with reliable market potentials.
- Can be enhanced to client-, prospect- or other consumer-files and used to analyze client structure or find look-a-likes.
- Provides distributions of statistics that are important to understand markets and consumers and highly relevant for a wide range of behavior.
- Based on reliable official statistics.
- Easily integrates into most systems for mapping and analysis.
- Given the fact that population data is disaggregated from official statistics using valid granular data and proven multivariate procedures, they are reliable estimates of counts and in accordance with the strict German privacy law (GDPR). Being estimates, population related data contains decimals.
Geographic Level of Aggregation
Anonymous statistical data based on official sources is displayed at the level of of the German municipalities (Gemeinden). File contains data for 4 out of all 11,000 plus German municipalities with an average of about 7,5000 persons. Via the municipality assignment, it is easy to include your own data on that level into the analysis and to make results operationable.
Fields
Sociodemographic Population Data Germany Geo files include the following fields:
- code for municipality
- name of municipality
- Total population (counts)
- Total population (counts)
- Male population (counts)
- Female population (counts)
- Population 0 to under 3 years (counts)
- Population 3 to under 6 years (counts)
- Population 6 to under 10 years (counts)
- Population 10 to under 15 years (counts)
- Population 15 to under 18 years (counts)
- Population 18 to under 20 years (counts)
- Population 20 to under 25 years (counts)
- Population 25 to under 30 years (counts)
- Population 30 to under 35 years (counts)
- Population 35 to under 40 years(counts)
- Population 40 to under 45 years (counts)
- Population 45 to under 50 years (counts)
- Population 50 to under 55 years (counts)
- Population 55 to under 60 years (counts)
- Population 60 to under 65 years (counts)
- Population 65 to under 75 years (counts)
- Population 75 years and older (counts)
- Percentage of children compared to Germany (index)
- Population 0 to under 18 years (counts)
- Population 18 years and older (counts)
- Population single (counts)
- Population unmarried partnership (counts)
- Population married partnership (counts)
- Population married but separated (counts)
- Population divorced (counts)
- Population widowed (counts)
- Population with basic school (Hauptschule) certificate (percentage)
- Population with secondary school (Realschule) certificate (percentage)
- Population with high school certificate (Abitur) (percentage)
- Population with vocational / technical college degree (percentage)
- Population with college / university degree (percentage)
- Timestamp for basic population data on level of statistical areas (date)
- Source for basic population data on level of statistical areas (classification)
Update Frequency
Data refreshments are available on an annual basis and not included in this offer. If you are interested in automatic updates, please visit Acxiom or contact us . The data is licensed for one month starting with the approval of the data request. It must be deleted after that period.
Permitted Uses
- Test use only.
- Sample data may not be shared with a third party.
- Sample data may not be used in production environment.
- Received or enriched data by Acxiom may only be used for marketing purposes under the existing legislation.
About the Data Vendor
Acxiom provides the data and technology foundation for the world's best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use with over 55 years of experience, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Leading companies, agencies and partners use and trust Acxiom data products to get usable insights, intelligent marketing campaigns and successful business outcomes. The data being provided is in compliance with the highest standards of consumer respect and privacy in the market, anonymized and cannot be used to re-identify individuals. For more information on this, or other Acxiom data products for the German market, please visit Acxiom or contact us .
Article No. DEGS080009S
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Dimensions summary
This listing is a free sample of German sociodemographic population data at the municipality level. It uses one pricing dimension: Product Access (Units). This single dimension grants you access to the sample dataset at no cost. There are no tiers, usage add-ons, or paid options to choose between. Because it is a sample, it lets you review the data structure and content before considering a full purchase. Subscribing gives you access under this one flat, free dimension.
Top-of-mind questions for buyers
It grants subscribers access to the sample dataset at no charge. This sample covers German sociodemographic population data at the municipality level. One access grant lets you review the data structure and content. There are no usage meters, seat counts, or add-on charges tied to this dimension.
No. This is a free sample with a single flat dimension. Your cost stays at zero regardless of how much of the sample you review or how often you access it. There are no tiers, included-amount cutoffs, or overage points that could trigger a cost change.
It contains German sociodemographic population data organized at the municipality level. As a sample, it lets you evaluate the data's structure and content before deciding on a full purchase. It does not include the complete dataset available in the vendor's broader data offerings.
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
DEGS080009S_Sociodemographics | All historical revisions | All future revisions | Not included | Not included |
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Diese Ressource wird vom Robert Koch-Institut (RKI) erstellt und täglich mit Details zur aktuellen Anzahl von COVID-19-Fällen in Deutschland aktualisiert. This resource is produced by the Robert Koch Institute (RKI), and updates daily with details regarding the current number of COVID-19 cases in Germany.