Sold by: LiveRamp
Deployed on AWS
Improve your media analytics and data collaboration by resolving fragmented consumer touchpoints to a single person or household-based pseudonymous identifier, RampID.
Overview
LiveRamp’s Identity Resolution capabilities enable the connection of consumer identifiers to a pseudonymous persistent identifier called the RampID. Consumer identifiers continue to proliferate and the ability to resolve touch points to a pseudonymous person or household based identifier drives enhanced analytics, accurate data enrichment and the ability to create audience segments and measure at a person level.
This service currently resolves offline identifiers — including Personally Identifiable Information (PII such as name, postal, email, phone) — using LiveRamp’s industry-leading consumer knowledge graph.
Identity Resolution drives the following benefits:
- Person (or household) based analytics: consolidation of consumer identifiers to a pseudonymous person (or household) based view enables a full understanding of customer preferences and exposures.
- More accurate clean room collaboration: RampID shields a customer’s personally identifiable information, while offering greater data connectivity between partners than relying on hashed emails.
- More frequent refreshes: unlock the opportunity to refresh your person-based view at the same rate connections are made by LiveRamp, without the operational overhead around managing file deliveries.
Details:
- Restrictions: We abide by strict data ethics standards and Identity Resolution use cases must go through a data ethics review and/or a RampID attestation prior to implementation.
- Geography: This is available for the U.S. only.
Schema:
- Accepted input identifiers include: name | postal | email | phone | RampID
- Output: RampID
Documentation can be found here (https://docs.liveramp.com/identity/en/liveramp-identity-in-aws.html )
Note: Any subscription to this product includes agreement to the LiveRamp Terms of Service (https://liveramp.com/liveramp-terms-of-service/ ) along with the product schedule. The subscription terms include translation of RampID to 1 partner domain. For usage based subscription tiers offering flexibility across identifier types or any other questions related to our products, please contact us at awspartnership@liveramp.com
LiveRamp (https://liveramp.com/ ) is the leading connectivity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp RampID connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love. LiveRamp's suite of identity products is key to building a unified customer view inside your cloud environment and enabling sophisticated analytics and activation use cases.
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $480,000.00 |
Dimensions summary
This listing uses a single pricing dimension: Product Access (Units). You buy access to the product under a contract term. Pricing follows a consumption-based model, so your cost reflects the volume of data you use and the actions you perform with it. As your data volume and use cases grow, the number of units you commit to scales accordingly. Buying through AWS Marketplace lets you apply existing AWS committed spend and receive one consolidated bill. Contact the vendor to size the right unit commitment for your goals.
Top-of-mind questions for buyers
A unit measures your consumption of the product. Cost reflects the volume of data you process and the specific actions you perform with it, such as resolving identities or connecting data sources. You commit to a number of units under your contract that matches your expected data volume and use cases.
Pricing scales with your business. As you process more data or add new use cases, your consumption rises and your unit commitment adjusts accordingly. Cost starts at an entry point and moves upward as you gain more value. You would work with the vendor to resize your commitment.
Your commitment includes a foundational service tier. This gives you the essential support needed to begin using the standard features throughout your contract term. You can also buy additional services to tailor the offering or support your existing teams. Contact the vendor to scope any added services.
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Refunds are not offered for this product
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Liveramp_Venice_Integration | All historical revisions | All future revisions | Not included | Not included |
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LiveRamp is a leading data collaboration technology company, empowering marketers and media owners to deliver and measure marketing performance everywhere it matters.
The LiveRamp data collaboration platform is used by global advertisers, platforms, publishers, data providers, and commerce media networks to unify data, unlock deeper insights, deliver transformational consumer experiences, and drive measurable growth.
Trusted by 900+ global customers, including many of the Fortune 500, LiveRamp is helping shape the world of responsible data collaboration in an AI-driven, outcomes-focused world. LiveRamp was recognized as the AWS Advertising and Marketing Partner of the Year in 2023.
Enhance results by unlocking a people-based translation layer between data partners, enabling increased connectivity across data sets.
Improve your media analytics and data collaboration by resolving fragmented consumer touchpoints to a single person or household-based pseudonymous identifier, RampID.
LiveRamp experts understand customer data infrastructure and can help maximize your investment in LiveRamp from the start, shortening time to value and increasing ROI.