AMC Accelerator - AI-Powered Amazon Marketing Cloud Optimization

Transform Amazon Marketing Cloud into an Automated Intelligence Engine

AMC Accelerator combines AI-powered automation, custom analytics dashboards, and proven methodologies to unlock AMC's full potential. Built on AWS with Amazon Bedrock agents, our solution accelerates insights by 12x while delivering measurable outcomes including 2x ROAS and millions in identified revenue.

The Challenge: Brands struggle to extract actionable insights from AMC. Manual SQL queries, weeks of analysis, and specialized resources create bottlenecks preventing real-time optimization. Marketing teams lack visibility into customer journey optimization, New-to-Brand acquisition efficiency, and cross-channel attribution.

Our Solution - Three Core Components:

1. AI-Powered Query Automation Amazon Bedrock agents automatically generate and execute 330+ AMC queries in 8 weeks versus 27 manual queries previously. Natural language business questions become automated insights with continuous learning and intelligent opportunity identification.

2. Custom AMC LUX Dashboard Purpose-built Amazon QuickSight dashboards transform raw data into actionable intelligence with real-time audience cohort analysis, keyword NTB propensity scoring, ASIN performance analysis, customer journey mapping, and automated alerts.

3. Test & Learn Framework Structured methodology compresses learning cycles from quarters to weeks through hypothesis development, rapid testing, statistical analysis, and scaling playbooks.

Proven Results:

Revenue: 2x ROAS improvement, $15M identified opportunities, 71% NTB increase, $409 annual customer value Efficiency: 32% eCPM decrease ($712K savings), 12x faster insights, 1400 bps NTB improvement Scale: 65% repeat purchase rate, 941 bps product-level NTB improvement AWS Architecture: Amazon Bedrock (AI agents), QuickSight (dashboards), Lambda (automation), Athena (queries), S3 (data lake), Glue (ETL), EventBridge (orchestration), Step Functions (workflows)

Delivery Model:

Weeks 1-4: Foundation setup, dashboard deployment, AI agent training Weeks 5-8: Automated query execution, baseline analysis, opportunity identification Weeks 9-16: Test execution, performance analysis, playbook development Ongoing: Continuous optimization, monthly reviews, expanding test agenda Who It's For: Consumer brands with $5M+ annual Amazon ad spend, endemic brands using DSP and Sponsored Ads, organizations with AMC access seeking maximum value, marketing teams lacking dedicated data science resources.

This solution is built on a robust AWS architecture that combines AI, analytics, and automation services to deliver enterprise-grade performance and scalability: AI & Machine Learning

Amazon Bedrock – Powers intelligent AI agents that automatically generate and execute AMC queries, translating natural language business questions into actionable insights with continuous learning capabilities

Analytics & Visualization

Amazon QuickSight – Delivers custom AMC LUX dashboards with real-time audience cohort analysis, keyword propensity scoring, and automated performance alerts Amazon Athena – Executes high-performance SQL queries against AMC data for rapid insight generation

Data Management

Amazon S3 – Provides secure, scalable data lake storage for AMC output and analytics artifacts AWS Glue – Handles ETL processes to transform and prepare data for analysis

Automation & Orchestration

AWS Lambda – Enables serverless automation of query execution and data processing workflows AWS Step Functions – Orchestrates complex multi-step workflows for test execution and analysis Amazon EventBridge – Schedules automated query runs and triggers real-time alerts based on performance thresholds

This AWS-native architecture ensures secure data handling, elastic scalability to support growing data volumes, and seamless integration with existing Amazon Marketing Cloud environments.