Sold by: Tiger Analytics
Tiger Analytics’ MMM solution combines advanced analytics assets, domain expertise & data science skills. It is aimed at helping organizations focus on the Art of Business, while we enable Smart Insights to help drive more value from various marketing initiatives, thereby increasing Return on Investment
Overview
Tiger Analytics' Market Mix Modeling (MMM) solution built using native AWS services like Amazon Sagemaker, Amazon S3, AWS Lambda, etc. enables organizations to measure the impact of their marketing spend on key business outcomes such as sales and traffic. By providing insights into the effectiveness of various marketing strategies, the solution helps businesses simulate and optimize future marketing investments. With its intuitive user interface, MMM allows business stakeholders to easily engage in planning activities, making it accessible for teams at all levels. Additionally, the platform is highly scalable, supporting multiple brands, channels, regions, and marketing touchpoints, ensuring its flexibility for diverse and growing organizations.
Highlights
- Best in class Art Modeling Techniques
- Recency/Actionability of Insights
Details
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Delivery method
Deployed on AWS
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Pricing
Custom pricing options
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Support
Vendor support
Implementation of this framework is managed and executed by Tiger Analytics. The platform is implemented in the client AWS ecosystem by Tiger's Services Team and the necessary support is provided through a standard model. Escalation matrix for different ticketing priorities will be agreed and defined in the Services Contract or SOW. Please reach out to tammx.support@tigeranalytics.com in case of any questions.