Sold by: Factori Technologies Pte. Ltd.
Deployed on AWS
We build CTV graphs by identifying household users across devices and analyzing their data characteristics to determine their intent and interests, allowing advertisers to target viewers on a connected TV.
Overview
Our cross-device graph identifies customers across the range of internet-connected devices that they use through their encrypted MAIDs and IP addresses. This aggregated data feed is delivered as a daily feed.
Cross-Device/CTV Data Reach: Our reach data represents the total number of data counts available within various categories and comprises attributes such as unique MAIDs, IP addresses, and so on.
Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily, weekly, or monthly).
Cross-Device/CTV Graph Use Cases: Consumer Analytics Determining household-level reach reports and aggregated analysis of household device identities. Cross-Device Analysis Cross-device attribution of household consumers and retargeting to gain higher traction. Sales Forecasting Analyze consumer behavior to predict sales and monitor the performance of investments Advertising Using cross-device graphs to ensure that customers do not receive the same messages and ads on too many platforms, as that can bother or alienate them
Details
Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $120,000.00 |
Dimensions summary
This listing uses a single pricing dimension: Product Access (Units). You buy access to the CTV/cross-device identity data through a contract commitment rather than paying per query or per hour. The Units dimension grants your subscription to the dataset, which links offline identifiers to digital and ecosystem IDs for cross-device reach and measurement. Pricing scales by the number of access units you commit to under your contract term. There are no separate tiers, instance sizes, or usage add-ons to combine. Contact the vendor to size the unit quantity that fits your activation, targeting, and measurement needs.
Top-of-mind questions for buyers
A unit grants your subscription to the CTV/cross-device identity graph. It links offline identifiers, such as hashed email or phone, to digital and ecosystem IDs. The data covers cross-device reach and measurement across web, mobile, and CTV. Contact the vendor to confirm how unit quantity maps to your data volume.
You can access the data through a REST API returning clean JSON, or connect an MCP server to query in plain language. Cloud-to-cloud delivery to major data warehouses and AWS Data Exchange, S3, and object storage is also available. A conversational interface for analysts is offered too.
Update frequency depends on source cadence, match processes, partner requirements, and your activation use case. Refreshes can be scheduled to support onboarding, campaign activation, suppression, reach extension, and measurement. Your subscription grants ongoing access, so you receive updates as they occur under your contract term.
factori.ai+2
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Vendor refund policy
Refunds are not offered for this product.
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Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Factori Cross Device Data Schema | All historical revisions | All future revisions | Not included | Not included |
Resources
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