Overview
Approov provides a comprehensive, enterprise-grade mobile app security solution that protects both apps and the APIs they access from a wide range of threats. The platform ensures that only genuine, untampered apps operating in secure environments can access backend services, using dynamic, runtime attestation combined with just-in-time delivery of secrets such as API keys. Approov effectively closes the security trust gap in mobile ecosystems by implementing app authentication, API channel integrity, and anti-bot protection, all without embedding static secrets in the app. The solution is particularly suited for organizations requiring strong compliance (e.g., HIPAA in healthcare), offering features like dynamic certificate pinning, anti-tampering defenses, real-time environment integrity assessments, and support for popular security frameworks such as OWASP MASVS. Enterprise teams can also benefit from simplified app registration, seamless backend integration, and live analytics for visibility and compliance. Approov is deployable across diverse environments and supports modern DevOps workflows, and can be updated dynamically over the air, ensuring security does not come at the cost of agility or user experience. The Approov mobile app security solution delivers robust protection by uniquely authenticating mobile apps, not just users, ensuring that only legitimate, untampered apps can access backend APIs. This approach blocks threats at the source by preventing unauthorized access from modified apps, emulators, bots, and scripts. Unlike traditional solutions that rely solely on static credentials or certificate pinning, Approov implements dynamic, runtime attestation and just-in-time secret delivery. These capabilities eliminate the need to embed sensitive API keys or certificates in app code, reducing the risk of credential leakage through reverse engineering. Enterprises benefit from Approovs streamlined integration into both mobile apps and backend systems, supported by Quickstart guides and SDKs for iOS, Android, and HarmonyOS. The solution adapts seamlessly to CI/CD workflows and supports dynamic security policy management, making it easy to update protections without requiring app redeployment. Approov also provides detailed analytics and metrics that offer visibility into app usage and security posture, aiding compliance with regulations like HIPAA and GDPR. Additionally, features like dynamic certificate pinning and integrations with web protection services such as Turnstile, reCAPTCHA, hCaptcha, and FingerprintJS enhance overall API threat resilience. This holistic, layered defense model ensures enterprises can protect their digital assets while maintaining a smooth and secure user experience. Velocity subscription level includes up to 1,000,000 monthly active users.
Highlights
- Zero Trust for Mobile APIs: Approov enforces a Zero Trust model by ensuring that only genuine, unmodified mobile apps running in uncompromised environments can access protected APIs, blocking unauthorized clients, bots, and scripts at the edge.
- No Hardcoded Secrets: Through its Runtime Secrets Protection, Approov eliminates the need to embed API keys or other secrets in app code, delivering them just-in-time to verified app instances - drastically reducing the risk of credential theft via reverse engineering.
- Easy Integration, OTA Updates, Enterprise Scalability: Approov integrates easily into new or existing apps with minimal code changes and full DevOps support. It works with your existing WAF or API security and offers real-time analytics and policy control. Dynamic policy updates and OTA capabilities let you respond to new threats instantly - no need to wait for user app updates - ensuring strong, adaptive protection without compromising user experience.
Details
Unlock automation with AI agent solutions

Features and programs
Financing for AWS Marketplace purchases
Pricing
Dimension | Description | Cost/month |
---|---|---|
Approov Velocity Plan | Approov Velocity Plan - includes up to 1,000,000 monthly active users | $10,000.00 |
Vendor refund policy
30-day full refund for new subscriptions. Monthly plans refundable within 72 hours if unused. No annual plan refunds after 30 days. Auto renewal cancellable anytime. Exceptions reviewed case-by-case. Contact support@approov.io .
How can we make this page better?
Legal
Vendor terms and conditions
Content disclaimer
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Support
Vendor support
Approov offers enterprise-grade support to ensure your mobile app security deployment is seamless and effective. All customers have access to comprehensive documentation and learning resources, including:
Official Documentation: Detailed guides, Quickstarts, and integration references are available at https://approov.io/docs/Â
Email Support: For technical queries, reach out to support@approov.ioÂ
24/7 Emergency Support: Paid plan customers can access 24/7 emergency support via the approov support CLI command, which provides direct contact options for critical production issues.
Developer Resources: Approov provides SDKs, CLI tools, and code samples across platforms to simplify integration. See Approov Quickstarts (https://approov.io/resource/quickstarts ) to get started quickly.
Customers can expect responsive and knowledgeable support with clearly defined SLAs, ensuring issues are addressed promptly. From onboarding through production deployment, the Approov support team and resources are designed to guide you every step of the way.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.