Prosper Insights & Analytics' propensity model predicts the probability that a U.S. adult consumer has a specific health condition. Based on a set of basic demographics, the model identifies individuals who are likely to have the health condition. The model was trained with data from Prosper's large Media Behaviors & Influence (MBI) study (N=16,619).
Highlights
Enhances digital and offline targeting by identifying individuals our likely to have a specific health condition.
100% Privacy Compliant Models. No PII Used. HIPAA compliant.
Based on unique large sample consumer survey data (N=16,619).
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You pay by the hour for the compute instance that runs this propensity model. Pricing splits into two modes: batch inference, for scoring large datasets on demand, and real-time inference, for live scoring through a hosted endpoint. Within each mode, you pick a machine learning instance type. General-purpose (m4, m5), compute-optimized (c4, c5), and GPU-accelerated (p2, p3) families are offered. Larger instance sizes carry higher hourly rates. Your total cost depends on which mode you choose, the instance type, and the number of host hours you run.
Top-of-mind questions for buyers
What does one host hour cover, and when does the meter run?
One host hour is one hour that a chosen instance type runs your inference job. Batch mode meters hours only while a scoring job processes your dataset. Real-time mode meters hours while a hosted endpoint stays active and ready to score requests, even between individual calls.
How do batch inference and real-time inference differ for my bill?
Batch inference scores large datasets on demand, so you pay only while a job runs, then charges stop. Real-time inference keeps a hosted endpoint live for continuous scoring, so hours accrue the whole time the endpoint stays up. Batch suits periodic scoring; real-time suits ongoing live requests.
If I run more instances at once, how does cost add up?
Each running instance meters its own host hours independently. Cost equals the hourly rate for your chosen instance type multiplied by hours run, summed across every active instance. Choosing a larger instance size raises the hourly rate. Running more instances in parallel adds their hours together on one invoice.
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An Amazon SageMaker model package is a pre-trained machine learning model ready to use without additional training. Use the model package to create a model on Amazon SageMaker for real-time inference or batch processing. Amazon SageMaker is a fully managed platform for building, training, and deploying machine learning models at scale.
Deploy the model on Amazon SageMaker AI using the following options:
Real-time inference
Deploy the model as an API endpoint for your applications. When you send data to the endpoint, SageMaker processes it and returns results by API response. The endpoint runs continuously until you delete it. You're billed for software and SageMaker infrastructure costs while the endpoint runs. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Deploy models for real-time inference .
Batch transform
Deploy the model to process batches of data stored in Amazon Simple Storage Service (Amazon S3). SageMaker runs the job, processes your data, and returns results to Amazon S3. When complete, SageMaker stops the model. You're billed for software and SageMaker infrastructure costs only during the batch job. Duration depends on your model, instance type, and dataset size. AWS Marketplace models don't support Amazon SageMaker Asynchronous Inference. For more information, see Batch transform for inference with Amazon SageMaker AI .
Version release notes
Minor fixes to the underlying software.
Additional details
Inputs
Outputs
Usage instructions
Sample notebooks
Inputs
Summary
The model provides propensity estimates based on gender, age range, income range, and zip code. See the sample notebook for details concerning input variables and mappings.
Five digit zip code as integer.
The model requires that the zip code be replaced by a set of 25 binary variables that represent special information regarding the zip. Prosper provides a file that maps every zip code into two integer values (division and cluster). These values are then converted into a set of binary values in a manner similar to one-hot encoding. The mapping file as well as the conversion routines are provided with the sample notebook.
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