Sold by: Accenture
Built for use with Accenture’s AI Refinery, the Marketing Effectiveness Reconciler Industry Agent Solution revolutionizes marketing by seamlessly reconciling conflicts between marketing mix modelling (MMM) and multi-touch attribution (MTA) data sources. Powered by advanced AI agents, this innovative solution empowers marketers to design and execute highly effective, impactful campaigns with confidence.
Overview
AI Refinery for Industries has been developed to help companies adopt enterprise AI faster with industry agent solutions. These solutions provide a combination of tailored professional services along with a set of pre-configured components, best practices, and foundational elements for an array of industries that help jumpstart agentic functionality.
The Marketing Effectiveness Reconciler agent solution revolutionizes marketing by seamlessly reconciling conflicts between marketing mix modelling (MMM) and multi-touch attribution (MTA) data sources. Powered by advanced AI agents, this innovative solution empowers marketers to design and execute highly effective, impactful campaigns with confidence by automating data processing, analysis, and reconciliation – freeing marketers to focus on strategic decisions and staying ahead of market trends.
AI Refinery is an AI foundation platform, created by Accenture and built to leverage NVIDIA technology to help companies turn raw AI technology into useful business solutions.
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Agents – Build agents and create an autonomous network that works together to accomplish goals.
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Knowledge – Collect and organize enterprise data and knowledge to power AI applications and agents.
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Models – Customize pre-built foundation models using proprietary data, and flex between models based on key performance factors.
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Governance – Manage all AI components across an enterprise, with an eye on cost, accuracy, security, responsible use, and more.
Start the conversation with Accenture to scale AI.
AI Refinery for Industries solutions require an active license to AI Refinery platform, available on AWS Marketplace.
Accenture uses AWS Private Offers to extend custom pricing, scope, EULA, and contract terms. Please contact us at AWS-Marketplace@accenture.com for more information about Private Offers.
Highlights
- Resolves MMM and MTA data conflicts to deliver a unified view of marketing performance, including sales, market trends, and channel effectiveness.
- Synthesizes insights from MMM, MTA, and Walled Garden data to provide balanced, actionable recommendations that enhance campaign success.
- Empowers marketers with streamlined processes and cohesive insights, driving more effective B2C strategies and maximizing ROI.
Details
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Delivery method
Deployed on AWS
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Pricing
Custom pricing options
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Software associated with this service
AI Refinery™
By Accenture
AI Refinery™ is an AI foundation platform, created by Accenture and built to leverage NVIDIA technology to help companies turn raw AI technology into useful business solutions.
o Agents - Build agents and create an autonomous network that works together to accomplish goals.
o Knowledge - Collect and organize enterprise data and knowledge to power AI applications and agents.
o Models - Customize pre-built foundation models using proprietary data, and flex between models based on key performance factors.
o Governance - Manage all AI components across an enterprise, with an eye on cost, accuracy, security, responsible use, and more.
Built for an era where AI defines new processes, workflows, and software, AI Refinery™ puts AI into the hands of an organization's entire workforce to continuously reinvent the highest value enterprise capabilities.