Marketing Analytics Platform

Credera utilizes a four-stage approach to successfully implementing the Marketing Analytics Platform: Assess, Strategize, Implement, and Iterate.

In the Assess stage, Credera seeks to understand the organization's current-state data capabilities and maturity. Credera works with the organization to identify current-state data sets, relevant customizations, environments, tools, reports, and dashboards available. Once initial information is gathered, Credera works to assess overall data and analytics maturity, identifying opportunities for improvement.

In the Strategize stage, Credera builds on the current-state assessment to help the organization envision future-state capabilities and maturity. Based on the vision, Credera crafts a project roadmap and execution plan to close gaps between the current state and desired future state.

In the Implement stage, Credera executes against the data and analytics roadmap and execution plan. Credera begins by establishing the necessary cloud foundation—environments, accounts, and infrastructure—using predefined Marketing Analytics Platform accelerators, such as AWS Glue, Amazon EMR, Amazon Redshift, Amazon Sagemaker and other AWS services. Once the foundation has been established, Credera works with the organization to incorporate customized data sets and models, set up preferred tools, and create reports and dashboards. Credera then works with the organization to generate real-time customer data insights which may be paired with activation tools for orchestrating relevant and timely customer engagement across the organization's channels.

In the final stage, Iterate, Credera provides tools and processes to equip the organization for the continuous improvement and optimization of its data and analytics capabilities. Optionally, the organization may choose to further partner with Credera for recurring access to an expert advisory panel who may provide additional insight-generation recommendations and optimization feedback.