Media & Entertainment Marketing Analytics Services

Find, engage, and retain more satisfied subscribers with the power of better data. Increase conversions, uncover new customer value, and reduce controllable churn using advanced anomaly detection, subscriber segmentation, and AI-based automation. Kaizen’s broadcast and streaming specialists will make the complex viewer data analytics you need simple and easy to implement. Our goal is to help you uncover valuable insights about your customers, optimize your marketing performance, enable data-driven decision-making, offer customized experiences, build stronger customer relationships, and enjoy continued growth. Our main areas of expertise include:

1. Customer Segmentation - Parse out tightly defined groups of customers and accurate personas so you can serve them precisely the product and marketing messages you know will drive action.
2. Customer Journey Mapping - Use hard data to formulate a top-to-bottom look at how customers are entering your sales funnel, who converts, why some are stuck, and how to stop the leaks.
3. Customer Value Analytics - Target the right customers, predict buying habits, and build their LTV by uncovering hidden customer data.
4. Campaign Promotion & Optimization - Finely tune your campaign creative, keywords, and CTAs to minimize CAC and CPC, maximize your conversions, and crush all your KPIs.
5. Marketing Mix Effectiveness - Gain a deeper understanding of which elements are driving engagement and conversions, even across platforms and previously siloed channels.
6. Test & Learn Modeling - Define test and learn strategies, create a centralized data platform, and allow rapid experimentation to understand customer behavior and buying probabilities.