Yalantis Trade Promotion Navigator – ROI-Driven TPO Automation on AWS

Yalantis Trade Promotion Navigator is an integrated solution built on AWS that transforms how food and beverage manufacturers plan, execute, and evaluate trade promotions. The solution turns trade promotion operations (TPO) from an operational burden into a strategic growth engine by eliminating manual processes, connecting scattered data points, and driving data-informed decisions.

This solution streamlines TPO workflows with real-time sales dashboards, automated promotion calendars, and dynamic budget allocation tools. Powered by AWS services and predictive analytics, it supports smarter, faster marketing decisions while removing error-prone manual routines that drain time and resources.

Key features, powered by AWS:

Real-Time Sales Dashboards Built with Amazon QuickSight, Amazon Redshift, and Amazon Athena, these dashboards integrate data from internal systems, third-party external sources, and benchmark datasets. Streaming updates are enabled by Amazon Kinesis Data Streams, ensuring continuous KPI tracking and competitor benchmarking.

Smart Promotion Calendars Auto-generated campaign timelines leverage predictive uplift estimates using Amazon Forecast, Amazon SageMaker, and event-driven orchestration via AWS Step Functions. Performance tracking is fully integrated for marketing automation.

ROI-Based Budget Allocation Automate budget planning with historical data models in Amazon Redshift, apply predefined business rules via AWS Lambda functions, and enable seamless ERP integration using Amazon API Gateway and AWS Glue for data transformations. Replace outdated spreadsheets with a sleek, guided interface built with AWS-native tools.

With over 60% of the platform pre-built and easily customizable for each client, the Trade Promotion Navigator balances reusable AWS components with bespoke data integrations. Built following the AWS Well-Architected Framework, it ensures performance, security, and cost efficiency.

For advanced reporting and insights, we enable Amazon Bedrock integrations to support natural language explanations, promotion outcome summarization, and interactive Q&A experiences — helping business users access insights without technical barriers.

Ideal for enterprise teams facing demand variability, struggling to capitalize on promotional opportunities, or seeking to increase forecasting accuracy, Yalantis Trade Promotion Navigator delivers measurable ROI and empowers data-driven growth.