Sold by: Marketing Evolution
Deployed on AWS
Slow, messy marketing data kills momentum: platforms do not align, reports lag, and confidence in the numbers slips away. The Mevo Data Platform turns chaos into clarity by consolidating, standardizing, and enriching fragmented data into a structure built for marketers, maximizing the ROI of your existing tech stack while ensuring full ownership and control of your data infrastructure.
Overview
One Platform. All Your Marketing Data. Mevo unifies paid, earned, owned, and audience data into a marketing-ready format, no months of setup or reconciling mismatched metrics. Automation cleans, normalizes, and enriches your data so teams can focus on strategy, not spreadsheets.
Answers in Seconds, Not Weeks With expert onboarding and structured marketing data from the start, Mevo delivers instant answers and ad-hoc visuals, all accessible from our conversational interface.
Purpose-Built for Marketing Unlike generic tools, Mevo is specifically designed to handle the complexity of modern marketing: -One platform for paid, earned, owned, and audience data -Consistent taxonomies, time zones, and attribution logic -Privacy-safe augmentation to recover missing touchpoints
Two Outputs. One Source of Truth. From a unified foundation, Mevo delivers two essential outputs: -Aggregated reporting data for clean campaign KPIs: reach, spend, engagement, and conversions across all channels -Modeled journey data for attribution, lift, incrementality, and scenario simulation
Turn Insight into Action These outputs feed both BI tools and the Mevo Decision Engine, enabling smarter targeting, faster decisions, and always-on optimization across creative, media, and audience. Or, plug Mevo into your own workflows via conversational UI.
Highlights
- Data Quality and Cleansing: Creates a universal data language and single source of truth by standardizing campaign naming, hierarchies, time zones, and attribution windows; harmonizing metrics across platforms; and using AI augmentation to backfill gaps.
- Attribution analysis: Provides touchpoint-level datastreams with built-in incrementality measurement for path-to-conversion, MTA, and MMM. Outputs can feed BI tools or downstream apps.
- 360-Degree Customer View: Consolidates paid, earned, and owned data into a unified layer; reconstructs customer journeys without identity-based tracking for a privacy-resilient, full-funnel view.
Details
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Delivery method
Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Mevo Data Platform | Small deployments starting from $30K | $30,000.00 |
Dimensions summary
You buy the Mevo Data Platform through a single contract dimension, priced in units. Small deployments start at the listed entry amount. This is a one-line pricing structure, so there are no separate tiers or instance sizes to choose between. The unit count scales the price, letting you size the contract to your deployment. The platform consolidates marketing data management and analytics into one system, and it delivers enriched outputs into your existing warehouse and downstream tools. For sizing beyond a small deployment, work with the vendor to set the right unit quantity.
Top-of-mind questions for buyers
The contract is priced in units, but the pricing table does not define what a single unit measures. Small deployments start at the listed entry amount. To confirm how units map to your data volume, connected sources, or users, ask the vendor when scoping your deployment.
The unit count drives the contract price, so a larger deployment means more units. Small deployments start at the listed entry amount. The platform works with as little as three months of data and adds more sources over time. Work with the vendor to set unit quantity as you scale.
The platform ingests and standardizes marketing data from many sources into one foundation. It reconstructs customer journeys, applies attribution modeling, and governs data lineage. It then delivers enriched outputs into your existing warehouse, BI tools, and downstream applications. All of this is covered under the single unit-based contract.
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Similar products
The Mevo Decision Engine turns structured data into smarter decisions. Built on the Mevo Data Platform, it consumes modeled journey data - already enriched with attribution and incrementality - and, through our conversational UI, unlocks recommendations that move the needle across creative, media, and audience strategies.
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