G2 Marketing Solutions

As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.

G2 Marketing Solutions are your door to more than 200M buyers across its four software discovery platforms: G2, Capterra, SoftwareAdvice, and GetApp. Buyers trust G2 to research and compare software, and software brands of all sizes trust G2 to help them build credibility and power their pipeline.

G2 Marketing Solutions is a suite of tools designed for B2B growth. Get noticed and build trust, find buyers primed to purchase, market with intent and relevancy, and sell more software.

Claiming and upgrading your G2 Profile gives you more than just control over your brand. It unlocks visibility and buyer engagement that competitors cannot match. Winning on G2 is the primary driver for securing a spot on AI-generated vendor shortlists because LLMs are fine-tuned to prioritize trust signals that prevent regrettable purchases.

LLMs rely on credible, third-party data to form opinions, and G2 provides that blueprint. To win the answer, brands must maintain high review recency, ideally within the last 90 days, as models weigh fresh data more heavily to validate a product's current capabilities. A paid profile with recent reviews ensures your brand authority is hard-coded into AI search results, driving traffic to your G2 page and owned channels. Authentic reviews build AI trust, AI trust builds your pipeline, and a stronger pipeline drives accelerated revenue. If you want to stay relevant in the answer engine era, G2 is your unfair advantage.

You also gain access to tools for collecting and managing verified customer reviews, which directly impact your rankings and credibility. These reviews power your public reputation and give your sales, marketing, and product teams reusable proof points for campaigns, ads, and launch support.

Build on the core value of G2 with add-ons designed to fuel your business. With content and customer research to amplify your customer voice, Buyer Intent which gives you a picture of engaged accounts across all G2 properties, ads which help you capture demand, or qualified leads (PPL) which delivers pre-qualified buyers directly into your funnel.

G2 MCP brings trusted buyer intent signals, market intelligence, and customer voice directly into the AI systems you already use, enabling teams to access real-time buyer research, competitive interest, and review insights in natural language. By grounding AI in verified first-party buyer data, G2 MCP helps teams prioritize accounts, refine messaging, and make faster, more confident decisions.

With more than 20,000 G2 product reviews available in AWS Marketplace, buyers can quickly understand a product's strengths and considerations at a glance. G2 content is among the trusted data sources that power product insights in AWS Marketplace, supporting new generative AI-powered search. In doing so, G2 helps surface key customer sentiment from its 3.5M+ authentic reviews, which are summarized directly on AWS Marketplace listings for easy side-by-side product comparison.

For custom pricing, end-user license agreement, or a private contract, please contact AWS-Marketplace@g2.com , for a private offer.