Sold by: Zimetrics
Zimetrics’ AdTech and First-Party Data Assessment helps brands and publishers modernize their AdTech stack and data strategies for a privacy-first future. Built on AWS, our structured framework evaluates your current ecosystem—including DSPs, CDPs, consent flows, and data governance—to identify compliance gaps and reduce reliance on third-party cookies. We provide actionable insights and a tailored roadmap to align your technology, data, and marketing practices with evolving privacy regulations like GDPR and CCPA. With optional proof-of-concept pilots using Amazon SageMaker and Bedrock, we help you move from audit to activation—fast. Designed for marketing, data, and compliance leaders seeking to future-proof personalization and build trust in a cookieless world.
Overview
Overview With increasing regulatory pressure and changing consumer expectations, traditional data collection and activation methods are quickly becoming obsolete. Zimetrics offers a comprehensive AdTech and 1P Data Assessment designed to help organizations:
- Rationalize their AdTech stack
- Evaluate consent and data governance frameworks
- Map and optimize first-party data flows
- Reduce reliance on third-party identifiers
- Build a strategic roadmap for privacy-first personalization
We deliver quick, high-impact outcomes that align with your marketing and compliance priorities—empowering future-ready customer engagement strategies.
Key Activities
- AdTech Stack Audit & Benchmarking
- Assess current state of DSPs, SSPs, CDPs, DMPs, and analytics platforms
- Evaluate tech integrations, vendor efficiency, and inventory quality
- Performed using custom frameworks supported by Amazon CloudWatch, AWS Config, and audit logs
- First-Party Data & Consent Flow Mapping
- Analyze collection, anonymization, and consent workflows via AWS Glue, Amazon AppFlow, and AWS IAM
- Identify gaps in data lineage, usage permissions, and consent signals
- Privacy Compliance Readiness Check
- Review data storage practices using Amazon S3, Amazon Macie, and AWS Key Management Service (KMS)
- Assess GDPR/CCPA compliance and identify risk areas
- Strategic Roadmap & Recommendations
- Deliver a tailored blueprint for modernization of AdTech stack
- Recommend tools, partners, and best practices for 1P data activation
- Optional Proof-of-Concept Services
- Implement campaign proposal automation or GenAI Q&A pilots using Amazon Bedrock or Amazon SageMaker
Deliverables
- Current State Analysis Report: Audit findings on tech maturity, data practices, and compliance gaps
- Gap Analysis and Compliance Scorecard: Evaluation against regulatory and industry benchmarks
- Strategic Roadmap: Prioritized recommendations across tools, processes, and governance
- Tool/Vendor Recommendations: Guidance on optimizing or replacing underperforming components
Highlights
- Rapid, structured assessment delivering actionable insights and a transformation-ready roadmap in just 3 to 6 weeks
- Privacy-first strategy to tackle cookie deprecation and regulatory compliance using first-party data and consent frameworks
- AWS-native architecture leveraging data, security, and analytics tools to future-proof personalization and customer engagement at scale
Details
Sold by
Categories
Delivery method
Deployed on AWS
Unlock automation with AI agent solutions
Fast-track AI initiatives with agents, tools, and solutions from AWS Partners.
Pricing
Custom pricing options
Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.
Legal
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Support
Vendor support
Zimetrics provides full support throughout the engagement and beyond:
- Discovery Workshops: Collaborative sessions with marketing, data, and compliance stakeholders
- Data & Privacy Engineering Support: Assistance with architecture review and data flow diagnostics
- SLA-Based Issue Handling: Dedicated support with resolution tiers for assessment-related requests
- Implementation Acceleration (Optional): Fast-track pilots on server-side ad insertion or GenAI campaign tools using AWS
How to reach us:
Email: biz@zimetrics.com