Sold by: Deloitte Consulting (US)Â
Deployed on AWS
CognitiveSpark for Marketing is a modular omni-channel engagement offering designed to create more relevant and personalized channel and content for customers (patients/ healthcare professionals/ healthcare organizations). Deloitte's Next Best Engagement is easy to activate, quick to deploy, and can integrate within your existing commercial analytics ecosystem to generate insight and inform strategy across the commercial function. We have robust analytic models to rapidly connect and organize data for maximum insight. Deloitte's AI decision models provide a holistic customer profile: Micro-segmentation - Who is critical to contact? Headroom Analysis - What is upside potential? Channel/Content Effectiveness - How to best reach and what to say? Dynamic Alerts - What is changing in behavior or engagement?
Overview
Deloitte's CognitiveSpark for Marketing is a cloud-based omni-channel solution designed with a containerized AI/ML engine that produces custom intelligence across a portfolio of flexible assets and services built to fit each client's unique needs. The modularized NBE components offered through the application can be deployed into a client environment or as a Deloitte hosted (SaaS) solution to support less established clients in their omni-channel journey. CognitiveSpark for Marketing offers comprehensive, integrated, and innovative solutions from strategy to implementation to maximize opportunities, tackling challenges in determining Next Best Action.
The industry is broadly pursuing Next Best Engagement (NBE) to create more relevant and personalized engagement with Health Care Professionals delivered at the moment of need. More progressive solutions are needed to harness the full value of connected data, analytics, and technology to support dynamic engagement that has a measurable impact on growth. CognitiveSpark for Marketing components are applicable to other industries outside of Life Sciences as well.
CognitiveSpark for Marketing leverages transparent data methodology and analytic techniques offering a suite of solutions through API-enabled, embeddable AI/ML system components alongside data management and advanced analytics services and accelerators.
Highlights
- Customizable engagement optimization solution is configured to help brands adopt AI capabilities to drive omnichannel excellence for customers globally with maximum reusability. Derive insights that align timely marketing messages across key segments and behavioral nudges along the end-to-end journey. Enabled with in-depth analysis of target personas and predicted behavioral responses across various channel and content combinations to be able to enhance engagement journeys with your brand.
- Drive significant competitive advantage in building a relationship with the customer and achieving meaningful impact with interplay across disease areas, brand portfolio, and customer types; healthcare provider, patient, and account. Achieve up to 2% to 5% incremental revenue through improved customer engagement.
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Deployed on AWS
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Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
CH_CS_NBE_Baseline | Baseline | $0.001 |
CH_CS_NBE_Custom | Custom | $0.001 |
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CognitiveSpark™ for Marketing is a modular omni-channel measurement solution offering a suite of Closed Loop Measurement (CLM) components for healthcare professional (HCP) and patient analytics where media exposure data is matched to anonymized patient-level data (APLD) via privacy-safe identity resolution. CognitiveSpark™ for Marketing employs a projection methodology to accurately reflect the unique consumers reached per media channel. This analytic suite measures campaign performance and quantifies return on investment (ROI), while the Multi-touch Attribution (MTA) techniques help identify underperforming campaign attributes to optimize campaign spend and resources. CognitiveSpark™ for Marketing solutions are frequently combined with custom omnichannel consulting engagements, holistically addressing all customer audience types (patients, healthcare professionals, healthcare organizations, payer/provider) to drive effective customer engagement at scale.
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