Sold by: Yieldbird
Maximize your revenue by efficient & fully automatic Unified Pricing Rules management
Overview
Price Genius is a solution for fully automated pricing strategy management for Publishers' entire Open Market inventory. It is about managing Unified Pricing Rules on ad unit level and constantly monitoring the resulting revenue uplifts.
The optimal prices are calculated by Price Genius algorithms which were designed by the dedicated data science team using Machine Learning and Big Data analysis. All the calculations are re-done daily to ensure maximum possible results. The performance analysis is based on constant A/B testing - we measure Price Genius' performance vs. the performance of any pricing structure used by the Publisher in a fully transparent manner - all uplift measurement analysis can be easily redone by the Publisher.
The whole process is fully automated with Publisher's involvement limited only to granting access to GAM and one-time pasting short js code to the website head.
Highlights
- http://yieldbird.com/
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Uplift revenue | Cost of $1 of additionally generated revenue | $0.003 |
Dimensions summary
This listing uses a single performance-based pricing dimension. You pay based on uplift revenue, meaning the additional revenue the tool generates for you. The fee is calculated as a percentage of that extra revenue, measured against requests. To make this measurable, your traffic splits into two parts: most is optimized, while a smaller portion stays untouched as a benchmark. This lets you track and verify the additional revenue created. Because the charge only applies to added revenue, your cost scales directly with the results produced.
Top-of-mind questions for buyers
Uplift revenue is the extra ad revenue the tool generates beyond your current pricing approach. To measure it, your traffic splits into two parts. Most traffic is optimized, while a smaller portion stays untouched as a benchmark. Comparing the two reveals the additional revenue, which the percentage fee applies to.
The fee applies only to uplift revenue, meaning the extra revenue created above your benchmark. If no additional revenue is produced, there is no uplift to charge against. Your cost scales directly with the results measured against the untouched benchmark portion of your traffic.
No long-term commitment is required. Regardless of the product used, you can cancel at any time with immediate notice. You do need to provide access to your ad manager for setup and performance reporting.
yieldbird.com
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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