Real-Time SSAI Ad Revenue Observability with MediaTailor + Datazoom

Turnkey AWS observability stack with MediaTailor & Datazoom integration for real-time SSAI ad tracking and revenue analytics.

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Overview

TrackIt’s Real-Time SSAI Ad Revenue Observability solution delivers comprehensive monetization analytics by integrating AWS MediaTailor with Datazoom's powerful data collection platform. This turnkey observability stack enables media organizations to understand and optimize their server-side ad insertion (SSAI) revenue performance with minimal setup.

Key Features:

CloudFormation Deployment Package: Quickly deploy the full observability solution using a pre-configured AWS CloudFormation template. The stack includes Amazon Kinesis streams, S3, AWS Glue, Athena, IAM roles, and a managed Grafana workspace.
Datazoom Integration: Leverages Datazoom's SSAI tracking capabilities for AWS Elemental MediaTailor to capture end-to-end ad interaction data, ensuring robust visibility into ad performance and user experience.
Pre-Built Grafana Dashboards: Get immediate insights through pre-configured Amazon Managed Grafana dashboards. Monitor critical KPIs like concurrent viewers, ad impressions, video startup latency, and rebuffering frequency.
Expandable Architecture: Need more data? Easily extend the observability layer to include services such as MediaLive, MediaConvert, and CDN logs. TrackIt can build custom dashboards to visualize business-specific KPIs.
End-to-End OTT Solution: For organizations looking for a comprehensive media workflow, TrackIt offers consulting and deployment services to build the full OTT pipeline—from content ingestion to front-end playback.
AWS Funding Eligible: Qualified customers may receive financial support through AWS programs to help offset implementation costs.

Availability: TrackIt and Datazoom solutions are both available via AWS Marketplace, making it easy for AWS customers to integrate and scale this solution within their existing cloud environments.

Ideal for media companies, broadcasters, and OTT platforms seeking a ready-made, extensible solution for improving ad revenue transparency and optimizing viewer experiences.

Highlights

Unified SSAI Revenue Analytics - Integrates MediaTailor and Datazoom for real-time tracking of ad impressions, revenue data, and viewer metrics—all visualized in Amazon Managed Grafana.
Fast Cloud Deployment - Deploys with a pre-built CloudFormation template including Kinesis, S3, Glue, Athena, and IAM, offering instant observability with minimal effort.
Scalable & Customizable Insights - Easily expand to include MediaLive, MediaConvert, and CDN logs. Tailor Grafana dashboards for business-specific KPIs and complete media workflow visibility.

Details

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Vendor support

TrackIt is an Amazon Web Services Advanced Consulting Partner headquartered in Los Angeles, CA. With a focus on Media & Entertainment workflows, TrackIt team members have decades of experience working with studios, post-production, and other media-centric enterprises. We can help with all of your AWS Content Creation, Content Delivery, Live Streaming, VOD, OTT, Interactive, Media ML/AI, and Content Storage workflows.