Overview
• Campaign Buddy has been designed, developed, and tested utilizing AWS SageMaker, built on Intel Xeon 5th processors (ml.c7i 16xlarge with 64 CPUs). The application’s front end and back end are deployed on an AWS EC2 instance, utilizing ml.M7i 16xlarge with 64 CPUs of 5th Generation Xeon processors.
• User Interface is powered by the Streamlit web application framework, which offers an interactive and user-friendly platform for users to input campaign details, review the generated content, and download or export the outputs.
• Prompt Generator is tasked with custom prompt engineering, crafting context-aware and platform-specific prompts that act as input for the text and image generation modules.
• Text Generator employs the LLaMA (Open Source LLMs such as Llama 3.2 3B Instruct, Qwen text model) to produce dynamic and context-sensitive text content based on the prompts, tailored to meet the specific needs of various social media platforms.
• Image Generator utilizes the Stable Diffusion and lux Schnell models to create custom images based on the prompts, ensuring that the content is visually appealing and aligned with brand specifications for diverse marketing materials.
• Output Renderer component is responsible for displaying the generated text and images, facilitating a seamless and visually engaging presentation of the content for user review and interaction.
• Regeneration component empowers users to refine the generated content by providing additional instructions for either text or image, allowing for iterative enhancements based on user feedback. It channels these new instructions back through the Prompt Generator and the relevant generation model, yielding updated outputs that are customized to the revised specifications.
• Download/Export module allows users to download the generated content and images, facilitating easy integration into marketing campaigns and the distribution of collateral.
AWS tools and service Integration: AWS SageMaker, EC2, Intel Xeon c7i, m7i, r7i, open-source LLM models, Open Vino, Hugging Face, and Streamlit
Highlights
- Marketing Campaign Buddy codebase represents a strong, modular, and adaptable solution for generating social media content driven by AI.
- AWS SageMaker, EC2, Intel Xeon c7i, m7i, r7i, open-source LLM models, Open Vino, Hugging Face, and Streamlit are key components of the application, providing a user-friendly interface that enables marketers and brands to swiftly generate high-quality, platform-specific content.
- Architecture of AWS, which is based in the cloud, guarantees maintainability, extensibility, and a seamless user experience, facilitating easy adaptation to future needs or new features.
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