Journey Mapping Review & Business Process Assessment

Overview: Understanding how users interact with your services and where your internal processes can be improved is essential for driving meaningful transformation. DataHouse’s Journey Mapping Review & Business Process Assessment helps organizations uncover operational inefficiencies, elevate customer experiences, and align process improvements with strategic goals.

By combining human-centered design thinking with data-driven analysis, our team guides you through a structured approach to documenting and evaluating both external-facing and behind-the-scenes workflows, delivering insights that spark innovation, reduce friction, and enhance service delivery.

Key Features:

• Journey Mapping Workshops: Facilitate collaborative sessions with stakeholders and end users to visualize “as-is” journeys, identify pain points, and uncover service gaps across the customer or constituent experience.
• End-to-End & Surface-to-Core Process Analysis: Analyze business workflows, system dependencies, and manual handoffs by leveraging AWS Step Functions to model and visualize process flows and Amazon API Gateway for mapping service integration points. Use AWS Glue Data Catalog for identifying data dependencies across systems.
• Sentiment & Service Insight Gathering: Utilize qualitative feedback and emotional mapping techniques to assess users' emotions during each stage of the process, identifying hidden friction that impacts outcomes.
• Business Rule & Requirements Documentation: Document business rules, technical requirements, and regulatory constraints identified during workshops. Utilize AWS Systems Manager for operational runbooks and parameter storage, ensuring requirements are documented and accessible for future automation and system design.
• To-Be Process Design & Continuous Improvement Roadmap: Design optimized future-state processes using AWS Flow Frameworks such as Step Functions for orchestrating business workflows and Lambda for serverless automation of routine tasks. Present continuous improvement insights through dashboards built in Amazon QuickSight to monitor KPIs, user journey metrics, and service improvement areas over time.

Benefits:

• Uncover inefficiencies and process gaps that impact performance and satisfaction
• Align internal workflows with strategic goals and stakeholder expectations
• Foster collaboration between business, IT, and customer-facing teams
• Develop clear, actionable documentation for redesign and system modernization
• Enable informed decision-making through visual storytelling and data

Why Choose DataHouse? With five decades of experience supporting transformations in the public and private sectors, DataHouse brings a proven methodology for delivering meaningful process improvements. Our journey mapping approach is not just a facilitation tool; it’s a strategic framework for change, backed by deep expertise in design thinking, enterprise systems, and organizational alignment.

Get Started: Ready to visualize better outcomes? Contact DataHouse today to schedule your Journey Mapping Review & Business Process Assessment and begin building a better experience from the inside out.