Syte by Nayax helps e-commerce retailers grow revenue with AI-powered product discovery, visual search, and real-time personalization - turning more browsers into buyers
Syte by Nayax is the leading AI-powered product discovery and personalization platform, trusted by hundreds of e-commerce brands across fashion, footwear, home, furniture, and lifestyle.
Built on AWS, Syte uses machine learning and computer vision to deeply understand your product catalog - automatically enriching every item with granular tags and attributes. These insights power smarter search, personalized recommendations, and intuitive discovery experiences that help shoppers find what they love and convert faster.
Key Capabilities:
AI-Powered Search and Discovery: Visual search, camera search, shoppable images, and a discovery icon give shoppers multiple intuitive paths to find products - reducing drop-off and increasing conversion.
Deep Catalog Enrichment: Automated AI tagging extracts rich attributes (style, material, occasion, season, and more) at scale, improving on-site relevance and boosting SEO and generative search (GEO) visibility.
Personalized Recommendations: Similar items, Shop the Look, Frequently Bought Together, You May Also Like, and out-of-stock alternatives deliver the right product to the right shopper at the right moment.
Dynamic Email Personalization: Integrates with Klaviyo, Shopify, and leading email platforms to turn every send into a personalized, revenue-driving touchpoint.
In-Store and Omnichannel: Extends AI-powered discovery into physical retail via assisted selling (POS), digital signage, and mobile - bridging online and offline seamlessly.
Merchandising Console: A full suite of business rules, A/B testing, ranking strategies, and BI reporting gives merchandising teams complete control over the discovery experience.
Proven Results:
4.5x lift in conversion from visual discovery touchpoints
3.9x increase in conversion with Shop the Look
8% higher average order value (AOV) with session-based personalization
17% recovery of out-of-stock sales on average
97.4% search precision across product catalogs
Syte is purpose-built for retailers who want to close the gap between traffic and revenue - delivering a shopping experience that feels relevant, visual, and effortless at every touchpoint.`
Highlights
AI-powered visual search, camera search, and shoppable images give shoppers intuitive ways to discover products - driving up to 4.5x lift in conversion.
Automated deep catalog tagging enriches every product with granular attributes at scale, powering smarter on-site discovery and boosting SEO and generative search visibility.
Real-time personalization across recommendations, email, and in-store touchpoints drives measurable revenue impact - including 8% higher AOV and 17% recovery of out-of-stock sales.
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
For established retailers with large catalogs and high traffic volumes - covering up to 100,000 SKUs and 5 million monthly site users. You get access to the full Syte feature suite from day one, including AI-powered visual discovery, text search, personalization, shop the look / room, camera search, and more, for a flat $5,000/month with room to scale via API overages as needed.
This listing offers one plan, the Advanced tier, billed as a flat monthly contract. It covers up to 100,000 SKUs and 5 million monthly site users. You get the entire feature set from the start, including AI-powered visual discovery, text search, personalization, shop the look or room, and camera search. Pricing does not vary by feature. Instead, it scales through API overage charges when your usage grows beyond the included limits. This structure suits established retailers with large catalogs and high traffic who want predictable monthly costs with room to expand.
Top-of-mind questions for buyers
What counts toward the 100,000 SKU and 5 million monthly user limits?
A SKU is one distinct product item in your catalog. A monthly site user is a shopper who visits your site within a billing month. The plan includes coverage up to these two limits. Once your catalog or traffic grows past them, API overage charges apply.
What happens to my bill when I exceed the included SKU or traffic limits?
The flat monthly fee stays fixed up to the included limits. When usage passes those thresholds, you pay API overage charges for the extra volume. This lets you scale beyond the base plan without switching contracts. Overage amounts vary with how far usage exceeds the limits.
Does the price change depending on which features I use?
No. You get the whole feature set from day one, including visual discovery, text search, personalization, shop the look or room, and camera search. The flat monthly fee does not vary by feature. Cost changes only through API overages when your usage grows beyond the included limits.
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